Richard Nixon's Checkers Speech: Applying Communication Method

Richard Nixon
Journalism & Communication
Pages 3 (753 words)
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Richard Nixon’s Checkers Speech: Applying Communication Method Introduction The 1952 Richard M. Nixon’s Checkers Speech had a considerable impact on the American society. As the Great Depression ended in the early 1950s, young soldiers from the World War II began entering the American workforce.


From his speech, various things were clear such as his patriotism and the American dream. He strongly defended his family from the accusations leveled against him. Using social and value analysis, the speech brings outs strong argumentative techniques and powerful emotional appeals. The speech compels one to use rhetorical principles to a variety of subjects from the interpersonal to public and finally to mass communication (Martha 109). The methods that will be used to analyze the speech include value analysis (positive and negative language association), and social analysis (framing and myth). It is important to note that rhetoric gives an individual the capability to communicate effectively in various contexts (Joost and Scheuermann 3). Body Value analysis entails the association between positive and negative language in a rhetorical context. Nixon uses positive language in his speech and patriotism is one of the positive languages used in rhetorical strategies. He asserts of his patriotism to the United States in his speech. He starts his speech by indicating that he is a candidate for the vice presidency of the United States and further states that his integrity has been questioned by the accusations leveled against him. “I come before you tonight as a candidate for the Vice Presidency and as a man whose honesty and integrity have been questioned” (Loveman 1). ...
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