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John Galliano for Dior Crisis
Journalism & Communication
Pages 6 (1506 words)
Clients Name Name of Professor Name of Class Date John Galliano for Dior: A Public Relations Crisis Part 1: Background Introduction The House of Dior was founded by designer Christian Dior who officially opened the doors of his business in 1947. Both haute couture and perfume was sold by the company from near its beginning, with Dior being named “The New Look” when his collections hit the public’s attention.
In ten years Maison Dior had become one of the most powerful design houses in the industry with Seventh Ave depending on Dior to lead them in a mutually beneficial relationship. In 1957 the company was grossing 17 Million dollars per year, which increased to 22 million by 1958. Yves Saint Laurant, Dior’s handpicked Head Assistant became the head of Dior, but soon left after only six collections when he was called to join the French Army. He had taken up the reigns of the Dior house when he was only twenty-one years old (Blaszczyk 93). Although the design vision of the company has had to change through the transitions of designers over the years, the company pioneered a concept that secured its position in the fashion industry. According to Blaszczyk “Maison Dior’s achievement in the history of the fashion industry lies in the creation of a format for producing profits while continuing to operate the maison as a viable business for licensing” (105). What the House of Dior did was to create the first example of the power of branding and the idea of licensing was the foundation of how the profits for branding were established. ...
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