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Media Literacy and Ethics
Journalism & Communication
Pages 4 (1004 words)
Media Literacy and Ethics: In Chapter 2 of Converging Media: A New Introduction to Mass Communication, “Media Literacy and Ethics,” we are introduced to the concept of media literacy and how to develop it in ourselves. Explain what media literacy is and discuss how media literate you yourself are.
Media Literacy is a subject that is gaining relevance in the Information Age that we inhabit today. This is because a passive digestion of news content that is offered on a platter is unlikely to lead to a healthy understanding of that content. This is especially true in the highly privatized and commercialized environment of today, where much corporate and political propaganda gets passed on as objective news. Hence, there is no doubt as to the importance of Media Literacy to the general public. Yet, it is only a fraction of the population that could claim to possess a critical understanding of how different mediums of information operate. (Pavlik & McIntosh, 2011) The rest of this essay will foray into what all comprise Media Literacy and also analyze how media literate the author of this essay is. Firstly, media literacy seeks to address the proliferation of new literacy practices “in an increasingly mobile, global, digital world. Broadly analogous to print literacy, media literacy promotes the analysis (reading) and production (writing) of texts in a variety of forms. In practice, conflicting assumptions about the definitions, practices, and impact of media literacy are at the heart of contentious debates about its fundamental aims, purposes, and value. ...
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