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Facebook: Social Networking
Journalism & Communication
Pages 3 (753 words)
The website selected in this study is the social communication website Facebook where people can open their own personal accounts and can search and communicate with their friends around the world. It also allows people to make new acquaintances.
This interaction can be explained in the light of Schramm’s Model of Communication. According to the model, (as cited in Beck, Bennett and Wall, 2004), there are six elements of communication. They are source, encoder, message, channel, decoder, and receiver. In addition, to them, there is feedback that comes back from the receiver to the sender that gives the sender a chance to assess how effectively he is performing. In addition, according to Schramm’s model, field of experience has a role in encoding and decoding the message. According to Schramm, a message can become complicated by different meanings learned by different people. In addition, the process of interpreting the message is influenced by various factors ranging from attitudes, age, and distractions (pp. 38-40). To illustrate, the picture of an intimate French kiss uploaded by an American youth may be interpreted in totally different ways by two people who visit the profile from two different parts of the world. A friend from the same nation may ‘like’ the picture and is likely to post a good ‘comment’ and ‘share’ the picture. On the other hand, a person who sees the photo from an orthodox Arabic nation may dislike the photo and is more likely to post a negative ‘comment’ on the photo that it represents social degradation. ...
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