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Happy Coffee: Key Features of the Project
Journalism & Communication
Pages 7 (1757 words)
HappyCoffee: Key Features of the Project Preface In the paper we are to give our overall observations, theoretically and practically, on the key features of the project that was mentioned in the instructions. Therefore, in the Chapter 1, “Key Features of the Project,” we are giving laconically all traits of the future project in its cohesion.
In general, all these aspects of the project are mentioned in corresponding chapters, being able to produce the sufficient image of the future project, with its pros and cons. Key Features of the Project In order to analyze the key features of the project, we should assess critically the client's needs and the target audience, demonstrating awareness of the main characteristics of this project in relation to the client’s needs, the target audience, the current trends in the industry and the quality standards expected. Accordingly, The Client, HappyCoffee, a new chain of coffee bars in London serving only organic and fair trade coffee and food, wants a web site to disseminate information about the location of the bars, the coffee and food menus and the special organic coffee and food they serve. This means that they expect a rich media website with photographs, a video showing the bars, a blog where customers can leave comments; also, they want a mini Flash game for marketing purposes, which should have a coffee/food-related theme. ...
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