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The relationship of PR on the Dominant, Counter-Narrative and Power
Journalism & Communication
Pages 4 (1004 words)
The Relationship of PR on the Dominant, Counter-Narrative and Power Introduction Disciplines in the social sciences have generated interest on the study of narratives. Narratives are considered as stories, facts, or even myths of individuals in a given society.
The powerful tool of communication through interaction that allows people to share their stories and disseminate that story caused them to unite their experiences. This paper aims to discuss the relationship of dominant narrative and counter-narrative, and the role of public relations to the narratives and its neutrality. Dominant Narrative and Counter-Narrative Dominant narrative is the depiction of real stories that is shaped by culture, social order, and experiences. Bruner (1991) examined the social construction of reality through text, which is referred as the narrative. The author added that dominant narrative is ruled by the conventionality of society wherein such thoughts or acts are considered as valid or within its acceptable limits. It has become the basis on how the human minds are formed through the socially structured concepts on their beliefs, traditions, and experiences. According to Stewart and Maxwell (2010, p. 35), dominant narratives serve as a prototype that enables people to identify their personal experience as a universal one. Thus, dominant narrative influences how people view the world where they interact and live. When people have a different experience and understanding of the universal stories or the cultural narratives, a counter-narrative emerges that challenges the acceptable beliefs of a society. ...
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