StudentShare solutions
Triangle menu

The relationship of PR on the Dominant, Counter-Narrative and Power - Essay Example

Not dowloaded yet

Extract of sample
The relationship of PR on the Dominant, Counter-Narrative and Power

The powerful tool of communication through interaction that allows people to share their stories and disseminate that story caused them to unite their experiences. This paper aims to discuss the relationship of dominant narrative and counter-narrative, and the role of public relations to the narratives and its neutrality. Dominant Narrative and Counter-Narrative Dominant narrative is the depiction of real stories that is shaped by culture, social order, and experiences. Bruner (1991) examined the social construction of reality through text, which is referred as the narrative. The author added that dominant narrative is ruled by the conventionality of society wherein such thoughts or acts are considered as valid or within its acceptable limits. It has become the basis on how the human minds are formed through the socially structured concepts on their beliefs, traditions, and experiences. According to Stewart and Maxwell (2010, p. 35), dominant narratives serve as a prototype that enables people to identify their personal experience as a universal one. Thus, dominant narrative influences how people view the world where they interact and live. When people have a different experience and understanding of the universal stories or the cultural narratives, a counter-narrative emerges that challenges the acceptable beliefs of a society. Willis, Inman, and Valenti (2010) assert that counter-narrative desires to replace the accepted truth by insisting on the truth on their narratives. The narratives contain the analysis and criticism of “dominant discourses” through disclosing the propensity, shortcoming, and limitation of the comprehensive theories “to make transparent the relations of power behind specific claims of truth” (Mooney & Evans, 2007, p. 47). Thus, the existence of counter-narratives is caused by the dominant narratives, which define its relationship. Without dominant culture, there will be no arguments that will challenge the universal truth. This is construed by Bamberg and Andrews (2004, p. x) that counter-narrative “only makes sense to something else that which they are countering.” Counter-narrative is often associated when other people have different beliefs, which have not been told. Hall (1980) further explains the connection of broadcasting to the narratives. He indicates that media operation is centered on stimulating the dominant narrative because listeners with a different perspective will challenge the idea and eventually ignore the message. Role of Public Relations Public relations is a useful tool in managing and preserving the relationship between an organization and the public, but not only business sector utilizes PR -- even politics. The primary goal of PR is to shift the public opinion that will be favorable to a certain organization or a person (Ledingham & Bruning, 2000). Since Ledingham and Bruning considered that PR manages relations to be positive in the perception of the public, it has a role to play in negotiating the dominant narratives and counter-narratives to gain the approval of the public. Heath (2000, p. 71) asserts that public relations conforms to the ethics of a society, aids in formulating value in which society functions, and provides society “commercial and policy value.” However, it can also be a powerful tool to persuade people in adopting another persons’ belief with the use of mass media. When individuals convey their point of view, it is natural that their opinion will generate ...Show more

Summary

The Relationship of PR on the Dominant, Counter-Narrative and Power Introduction Disciplines in the social sciences have generated interest on the study of narratives. Narratives are considered as stories, facts, or even myths of individuals in a given society…
Author : shieldsmafalda
The relationship of PR on the Dominant, Counter-Narrative and Power essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"The relationship of PR on the Dominant, Counter-Narrative and Power"
with a personal 20% discount.
Grab the best paper

Related Essays

Relationship between language,power and gender
Writers have written many novels and stories on the issue the examples of which include Leslie Marmon Silko's short story Lullaby, Shakespeare’s The Tragedy of King Richard II and The Tempest, Frederick Douglass’s Learning to Read and Write, and Gloria Anzaldua’s How to Tame a Wild Tongue
5 pages (1250 words) Essay
Relationship between violence and power
Power and violence seem to have close relationships. It is difficult for a person to engage in violent activities without power. Hitler succeeded in killing thousands of Jews because of the power he had.
7 pages (1750 words) Essay
Dominant Ideology
Malala was a teenage schoolgirl in Pakistan who was shot in the head for the sin of going to school in a Taliban controlled area. Even in the 21st century, the human race is in such a cannibalistic state that it simply kills a girl for just trying to pursue education.
4 pages (1000 words) Essay
Culture critique of dominant economic narrative assignment
Norma Rae is a stirring and poignant representation of a woman's struggle to improve her personal life and the disgraceful conditions that take place in the mill where Norma is actually working. Pompously reflecting the working class, and an obviously in support of labour unions, it is likewise a profoundly feminist movie that makes notes of a woman's course of liberation and enfranchisement and connections that course to “guiding” rather than sexual romance.
5 pages (1250 words) Essay
Narrative
Among the vital literary elements present in the narrative, timing, setting, and order are of the essence as Montresor could not afford to fail in his schemes of exacting revenge against Fortunato. In a way, I find Poe’s creation of “The Cask of Amontillado” quite unique and interesting in the sense that he managed to have furnished Montresor with a character of intelligence and clever wickedness yet leaves the reading audience the critical thought of his pride and reason.
3 pages (750 words) Essay
Narrative
More than 2,400 poorly organized American Revolutionary forces fought against 3,000 uniformed and well-organized British Army. In the end, American revolutionary force faced defeat in the battle. However, American
2 pages (500 words) Essay
Narrative
The main reason for the impact of the war is the fact that a great unity among all the branches of the Choctaw-Muscogee stock of Indians who all fought against the white people. In addition, the united move had resulted to important contribution of the group in the
1 pages (250 words) Essay
Narrative
After the Confederates were defeated at Gettysburg, they were unable to move further north or even retreat back towards the south. If the
1 pages (250 words) Essay
Psychiatry is the dominant discourse in mental health, critical psychiatry a counter - discourse. Discuss in relation to social work with those experiencing mental distress
This paper is going to look at how social work affects mental health practices as well as how such practices impact social services. This will be reached at through looking at the take of different psychiatrists and psychologists on the subject, what The Mental
14 pages (3500 words) Essay
Discuss the relationship between film score and narrative (story)
There are both oral narratives (stories) and those that are written. Both of them have to be done in such a way as to give meaning to the audience/ target group for which the narration was intended. Music is the soul of a
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation