StudentShare solutions
Triangle menu

Berlei: Advertising Analysis - Essay Example

Not dowloaded yet

Extract of sample
Berlei: Advertising Analysis

For an advertisement to be good, it must present a certain unique aspect whether through creativity, by its imagery or by the brand or product which it is featuring. Besides this, the basic objective of an advertisement is to educate and inform an audience of the presence of a product. In some cases, it is just to create a buzz in the market so as to refute competition. Each type of ad suits different situations which a brand or a product is facing. Some advertisements are persuasive while others tend to be just informative. Some ads aim to trigger fear (such as public service messages to discourage use to demerit goods) while some ads aim to boost sales. However, not all advertisements’ aim is to promote a product or to leverage sales. Some advertisements’ objective is to create a brand out of a product. This is done by designing the elements of an ad in such a way which is relevant to the target market’s preferences. The attached advertisement is of a brand called Berlei which deals in ladies undergarments. Berlei belongs to the Berlei Group which is operative in Australia and is a division of Pacific Brands. The brand’s USP is the comfort which it provides women from wearing Berlei. All of its communications highlight this Unique Selling Proposition. The attached print ad will be critically examined and the elements which are included and promoted in the latter will be reviewed (Berlei (N.Z.) Ltd., 1950). From the attached ad, it can be observed that the target market which Berlei has selected is females in the age group 18 to 35 years. This is done because the market of Australia do not like associate themselves with an aging brand. Because of this fact, along with threat from competition, Berlei had to reposition itself to use females from the above mentioned age group. The market of women underwear is categorized in two classes, the first being the women who prefer comfort over anything else. These women can be categorized as somewhat introvert but however, are at ease with themselves. The second category of the market is women who fashion conscious and will even compromise comfort over fashion. The target market of the brand is women who give priority to comfort over fashion. Research shows that women own about 8 – 10 bras out of which, four to five bras are kept for regular and everyday use. Berlei sees this market as with the most lucrative potential as for everyday use, Berlei’s bras would be perfect as the technological support which the company has to produce bras which are most comfortable, will compliment Berlei’s objective. The target market can also be gauged from the style of the bra itself which does not seem fashionable at all. This goes on to imply further that the market of Berlei comprises of women who want to feel comfortable and not get uncomfortable with stitching, dug-ins, wire supported fishbone support etc. Moreover, the ad has appeared in an issue of Harper’s Bazaar Australia which itself is positioned as a fashion magazine for “women who are first to buy the best from casual to couture” ...Show more

Summary

Advertising is defined as promoting a product or brand name in the right target audience in relevance to the media vehicle which is most accessed by the target market of the brand or product. Print media is amongst the most widely used modes of advertising from electronic, which includes TV; digital advertising, incorporating the interactive social media, websites…
Author : ewell51
Berlei: Advertising Analysis essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Berlei: Advertising Analysis"
with a personal 20% discount.
Grab the best paper

Related Essays

Retailing Advertising Analysis
This emergence of global interconnectivity due to the availability of internet has wiped off the geographical barriers in the context of communication and has been highly instrumental in providing seamless communication of people living in every part of the world, irrespective of the differences arising out of the various time zones.
10 pages (2500 words) Essay
Advertising Analysis
Name: Instructor: Course: Date: Advertising Analysis Marketing strategists often employ specific techniques to create believable stories. They hook observers’ attentions through technical effects and psychological devices. The techniques used are many and varied, but the most commonly used techniques are simple and easily recognizable (Berger 5).
5 pages (1250 words) Essay
Advertising and Segmentation Brief Analysis
Advertising and segmentation brief analysis Name University Chose a household product and attach pictures of this item The household product that has been chosen is Windex, a glass cleaner. This is cleaner that exists in the market since 1933. It is being used as a surface cleaner too.
3 pages (750 words) Essay
Advertising campaign analysis: BMW
Unlike other automakers that often focus on product and pricing, BMW establishes a brand personality that is consistently aligned with target customer standard of living. “The Ultimate Attraction” ad campaign establishes BMW as an important construct and facilitator in the lives of target consumers who maintain high economic resources.
9 pages (2250 words) Essay
DKNY Advertising Rhetorical Analysis
The most probable reason for this is that these products are more appealing to women, and they find their way into the household (Faigley and Selzer34). This gives the product a platform for an introduction to other members of the woman’s household. Cosmetics adverts appeal to the need for women to feel popular, have self-esteem, and be accepted into society.
4 pages (1000 words) Essay
News analysis and Advertising
People are daunted by it. However, do people really gain from these "news-providing" networks or have they muffled people's perceptions and dampened people's discernment of reality and history Unmistakably, present day television is the most powerful means of public communications and exceedingly affects everyone in human society.
4 pages (1000 words) Essay
Advertising Analysis Essay
arious tricks and appeals that are made upon a logical level, advertisers have discovered that there are various emotional appeals that can be made that insinuate themselves below our rational thought process to appeal to the inner animal within. In an attempt to understand how
4 pages (1000 words) Essay
Advertising Analysis Essay
within the ad) dispels the impression in an outright manner and shows that it is very much the ‘in’ thing and ladies can drink milk and stay fit at the same time. The subtextual content is that milk does not make them look ‘un-cool’ but it demonstrates their sexy nature
3 pages (750 words) Essay
Strong versus weak advertising theory
Literature on marketing communications has suggested that the number of pro- and anti-arguments created during advertising exposure, attitude toward the advertisement, and awareness about the advertised product or service
10 pages (2500 words) Essay
Advertising Analysis Essay
Nevertheless, contain several components that interact to capture the audience’s attention, and consequently, influence their buying behavior (Persons
3 pages (750 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation