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Berlei: Advertising Analysis
Journalism & Communication
Pages 6 (1506 words)
Berlei: Ad Analysis Advertising is defined as promoting a product or brand name in the right target audience in relevance to the media vehicle which is most accessed by the target market of the brand or product. Print media is amongst the most widely used modes of advertising from electronic, which includes TV; digital advertising, incorporating the interactive social media, websites etc.
For an advertisement to be good, it must present a certain unique aspect whether through creativity, by its imagery or by the brand or product which it is featuring. Besides this, the basic objective of an advertisement is to educate and inform an audience of the presence of a product. In some cases, it is just to create a buzz in the market so as to refute competition. Each type of ad suits different situations which a brand or a product is facing. Some advertisements are persuasive while others tend to be just informative. Some ads aim to trigger fear (such as public service messages to discourage use to demerit goods) while some ads aim to boost sales. However, not all advertisements’ aim is to promote a product or to leverage sales. Some advertisements’ objective is to create a brand out of a product. This is done by designing the elements of an ad in such a way which is relevant to the target market’s preferences (Moriarty et al, 2012; Kotler et al, 2009; Wells et al, 2006; Keller, 1998). The attached advertisement is of a brand called Berlei which deals in ladies undergarments. ...
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