Effective Commercial Media Advertising - Essay Example

Effective commercial media advertising can bring out the unique taste and natural additives such as fruit nuts differentiating the product from other chocolate brands.

#2

Starbucks coffee is a branded product that can be differentiated through advertisements based on hidden differences.  Starbucks coffee may look and taste the same as any other brand, but the unique preparation recipe of artificial sweeteners is different.  The combination of social media, the internet, and out-of-home advertising can be used to inform the consumer about the unique recipe to achieve the hidden difference of Starbucks coffee. 

#3

Wall Street Network Solution provides telecommunication services that can be differentiated through advertisements based on induced differences.   Each telecommunication offers similar services, but Wall Street Network Solution has sponsored and helped financial institutions grow making it unique from similar service providers offering networking services.  Advertising campaigns and special event sponsorships can be used to portray the induced differences in that the service is not only focused on only providing networking services to the financial community but also provide support. Additionally, the support provided by the service feature in most newspapers forms part of advertising that indicates affordable publicity; hence, most consumers would choose the service given its uniqueness ingoing about induced differences.