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Methods and Research in Communication : Science in the News
Journalism & Communication
Pages 3 (753 words)
Journalism and Mass media Name: Instruction: Task: Date: Journalism and Mass media Social scientific research involves several concepts such as the study of ecological fallacy, individual fallacy and reductionism among others (Nobel, 2012). These concepts aim at understanding the validity of, social scientific, topics in the context of verifying their authenticity.
For example, the Carmen mentions sites such as Match.com and eHarmony that enable potential partners to meet (Nobel, 2012). Additionally, there are the most popular ones such as Facebook, Zyinga and Path among others. In the same scope, the writer confesses that all sites have a commercial sense of matching up people despite the making of friendships before the coming of the internet. On that note, Carmen quotes Professor Mikolaj Piskorski of Harvard Business School who conducted studies in online dating since the last five years. Therefore, from the point of view of the Associate Professor, Carmen uses methodological reductionism that the sites assist only those who require them urgently while in others it is not the case. Alternatively, Piskorski found that the online dating industry has worth of $2billion made of more than 14, 000 businesses that use various methods and techniques of matching up potential partners. For instance, OKCupid, an online dating site with a membership of about 3 million permits its users to surf each other’s profiles (Nobel, 2012). Furthermore, there are algorithms and comprehensive quizzes that allow partners to have compatible matches. ...
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