Effects of Advertising on Children - Essay Example

Only on StudentShare

Extract of sample
Effects of Advertising on Children

And the results have been studied by various researchers with Harris, Bargh and Brownell (2009) concluding that advertisements that directly target children leads to increased preference and purchase of the case products. Thus, advertisements targeted on children do more harm than good to the children. In as much as firms achieve their objectives through advertising to children, a lot of concerns have been raised on the ethical implications based on what Mason (2012) argues as the lack of understanding the basis of advertisement among the children. Such children would be unaware of the meanings attached to the advertisements. The ability of a child to understand an advertisement would be described on the ability of such a child to distinguish between advertisements and non-advertisements and secondly, in understanding that advertisements aim at persuading the target audience. It has been noted that at age 6, children have the capacity to differentiate TV programmes from advertisements. Nonetheless, such children still do not understand the persuasive intent of the advertisements. ...
Download paper

Summary

Name: Title: Course: Tutor: Date: Effects of Advertisement on Children Introduction In the modern society, advertising has become an integral part with various advertisements placed on magazines, newspapers, TVs and cinemas. Advertising is a vital communication and marketing tool with its objective being to directly or indirectly stimulate sales by showing the superiority of product performance…
Author : dawn99

Related Essays

The Effect of TV Violence on Children
Experts at the Academy of Child and Adolescent Psychiatry have noted that (“Children and TV Violence”) violent TV programs increase the aggressiveness in children who normally exhibit pacifist behaviors. A child does not have the mental capacity to differentiate between real life and the realistic portrayals of violence on TV. Most specially when those images are repeated on a daily or weekly basis. This is a case of “monkey see, monkey do” wherein children act out the actions that they see on television in a form of innocent game play which sometimes escalates into a problem of...
12 pages (3012 words) Term Paper
The impact of advertising on children and youth
Advertising through media options have often been argued, mostly in the negative connotation, to strongly influence the children and youth. Correspondingly, whether media exposure has been one of the major contributory factors towards the degrading social contexts, especially within the segment comprising of children and youth, has been a commonly debated issue in the global plethora (Villani, 2001). Where scientists accuse these media advertising to influence the psychological as well as the physical growth of the children and the youth, socialists argue 21st century advertising to encourage...
25 pages (6275 words) Thesis
Negative Effects of Media on Children
Young generation particularly the children view the TV and use the Internet more than people of any other age-group because of a number of reasons. “The average American child watches an estimate between 25,000 to 40,000 television commercials per year. In the UK, it is about 10,000” (Shah, 2010). Elders have such activities as higher studies and work that put constraints upon the time for which they can view TV or use the Internet for non-work purposes. Children have ample time to give to media. “By age 18 years, the average child has spent the equivalent of more than 2 years of his or...
8 pages (2008 words) Research Paper
Negative Effects of Media on Children
Children are the prime audiences of the media that is full of sex and violence. Children vary in their interaction with media depending upon their personality traits, intellectual level and social class (Moyer-Guse and Riddle, 2009). TV shows frighten the girls more than boys. Media affects the cognitive development and academic performance of children. Media shows sex, stereotypes racial and ethnic groups, and shows violence. Media is responsible for 10 to 20 per cent of all cases of real violence. Normal children are affected by the violence shown in the media. It makes the children immune...
3 pages (753 words) Book Report/Review
Advertising principles and strategy
This paper explores print advertisements for motor homes, caravans, and camping. In the exploration, the paper compares five different advertisements for the similar product in terms of research into the product, its competition, target audience, and relevance of presenting product and brand to their audience. Moreover, the paper would analyze each chosen advertisement by looking at the relevant of the idea of sustainability. The five advertisements identified in this paper would be analyzed and critiqued through their strategies by using the Bernbach’s ROI model. This model devotes itself...
6 pages (1506 words) Research Paper
Cultural Economy of the Media
There are three main reasons why advertisements target children. First off, children have a very big influence on the way their parents spend money on shopping. Secondly, when these children are cultured at an early age to like some products, they will eventually become big spenders when they mature. Besides these, children usually coerce their parents to spend large amounts of money on them based on what they see in adverts (Freeman and Chapman, 2008, p. 779). This paper is then geared towards discussing the premise that children under the age of age 16 should not be advertised to....
8 pages (2008 words) Essay
PR, Advertising and Journalism (I): the new creativity
Posters, bill boards, social networks, T.V advertisements, radio advertisements and mobile phones are among the media exploited by advertisers. Advertising proves to be quite helpful to consumers and corporates. While consumers are enlightened about new products, improvements made on old products and services they require corporates benefit from the large purchases made by consumers. However, advertisers have developed a new technique of getting people to buy even more. This is by producing advertisements aimed at children. Children possess a power over parents. This is majorly achieved by...
8 pages (2008 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!