StudentShare solutions
Triangle menu

Effects of Advertising on Children - Essay Example

Nobody downloaded yet

Extract of sample
Effects of Advertising on Children

And the results have been studied by various researchers with Harris, Bargh and Brownell (2009) concluding that advertisements that directly target children leads to increased preference and purchase of the case products. Thus, advertisements targeted on children do more harm than good to the children. In as much as firms achieve their objectives through advertising to children, a lot of concerns have been raised on the ethical implications based on what Mason (2012) argues as the lack of understanding the basis of advertisement among the children. Such children would be unaware of the meanings attached to the advertisements. The ability of a child to understand an advertisement would be described on the ability of such a child to distinguish between advertisements and non-advertisements and secondly, in understanding that advertisements aim at persuading the target audience. It has been noted that at age 6, children have the capacity to differentiate TV programmes from advertisements. Nonetheless, such children still do not understand the persuasive intent of the advertisements. ...
In the United States, Mason (2012) indicates that children under 12 years old would spend over $13 billion annually on direct food purchases as a result of the popular advertisements which in turn influences a greater $250 billion on family spending. In the UK, an average child has been found to view an estimated 18,000 television advertisements annually compared to 40,000 and 16,000 in the US and China. Similarly, the growth in print media advertisements targeting children has been tremendous with Jones, Gregory and Kervin (2012) giving the example of Disney which now markets Disney Adventures and Disney Girl respectively targeting children over 6 and girls between 6 and 13 known to spend their money on toys, lip glosses, clothing and accessories. The Internet has been widely used as an emergent mode of advertisement among children riding on the findings that children spent a lot of their time on the Internet (Asadollahi & Tanha, 2011). Through online marketing, the frequently visited sites would have pop-up advertisements or sponsored advertisements which open up the children to a myriad of advertised products and services. Positive impact There are scholars who have argued on the positive aspect of advertising on children. Social advertising has been cited by Asadollahi and Tanha (2011) as a form of positive advertising where the objective would be to change the behaviour and attitude of the public and stimulate positive change. For example, the November 2002 to February 2003 advertisement on polio immunization in the US saw over six million children immunised. A research that was commissioned by UNICEF found out that over 94% of the respondents ...Show more

Summary

Name: Title: Course: Tutor: Date: Effects of Advertisement on Children Introduction In the modern society, advertising has become an integral part with various advertisements placed on magazines, newspapers, TVs and cinemas. Advertising is a vital communication and marketing tool with its objective being to directly or indirectly stimulate sales by showing the superiority of product performance…
Author : dawn99
Effects of Advertising on Children essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Effects of Advertising on Children"
with a personal 20% discount.
Grab the best paper

Check these samples - they also fit your topic

Ethical issues surrounding children advertising
Ethical choices are not always in black and white; there are the choices in gray area that need a bit of cognitive thinking in understanding them. Telling the whole truth in the advertisements is not right but to partially cover up just the part of the truth.
15 pages (3750 words) Essay
Marketing to children
Another ethical issue on advertising to children is the involvement of psychologists in advertising campaigns of companies. With the help of psychologists, who understands how a child minds work, firms are able to formulate advertisements that influence children and to those who can influence their choices.
4 pages (1000 words) Essay
Ethical Issues Supporting Children Advertising
III. The Relevance of the Issue to the Wider Context of Marketing Theory: A discussion of the importance of integrating other developmental theories into marketing theory and practice. IV. The Relevance of the Topic to the Learning Outcomes of the Course: A discussion of the importance of an evidence-based approach towards ethical advertising to children.
4 pages (1000 words) Essay
The affect of advertising on youth culture
The problem is that children and adolescents are more than just customers; they are a large portion of the American consumer culture. Children are big business, and American industries spend an estimated $15 billion each year on advertisements aimed directly at them. American children controlled spending of almost $300 billion a year in 2000.
13 pages (3250 words) Essay
Food Advertising and Marketing
Multiple techniques and channels are used to reach youth, beginning when they are toddlers, to foster brand-building and influence food product purchase behavior. These food marketing channels include television advertising, in-school marketing, product placements, kids clubs, the Internet, toys and products with brand logos, and youth-targeted promotions, such as cross-selling and tie-ins.
10 pages (2500 words) Essay
The effects of advertising on children
The problem is that in the absence of the individuals’ ability to accurately interpret the indirect advertising messages, it could easily influence and causes negative effects on children’s cognitive, social, and emotional state with regards to eating habits and brand preferences, sleeping disorder, as well as building bad habits.
3 pages (750 words) Essay
Marketing to children
O’Brien states that McDonald’s has been accused of “deceptive marketing to children” (2011). Today, all over the world there are calls to totally ban all forms of
4 pages (1000 words) Essay
Advertising Targeting Children
After examining and evaluating children viewing patterns on the television, I have realized that it is important that we differentiate commercial advertisements from programs
2 pages (500 words) Essay
Study the Impact of advertising on children ( all media)
Nevertheless, there have been some developing concerns over some of the advertising that target children, which proceed through both the television and the
3 pages (750 words) Essay
Children and consumerism
Reaching them and securing their loyalty could mean having lifelong customers. Children make up a lucrative market that continues to wield considerable spending power. In addition to their growing capacity as senders, it is also suspected that children
8 pages (2000 words) Essay
Hire a pro to write
a paper under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Click to create a comment
Contact Us