Journalism, mass media and communication. Worksheet

Journalism, mass media and communication. Worksheet Essay example
Undergraduate
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Journalism & Communication
Pages 3 (753 words)
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In your own words, explain the mains points of the article (should be at least 100 words, provide some detail) Article 1: The first article is about the influence of power on the book publishing industry; Dan Hind explores the book publishing industry arguing that the solution is to change the hierarchical institution and invest this power to the public. …

Introduction

Firstly, he examines the structural patterns of the publishing industry, where he argues that the present circumstances affecting the industry are major challenges that only require public commissioning to solve. Current challenges affecting the industry include online and digital technologies, whereby more and more young people are embracing online technologies. He also discusses the effect of in-depth research in the industry, which can help in revitalizing the industry to be able to meet current challenges (Hind and Stern-Weiner). Article 2: The second article is about a conversation with John Scher, the Co-CEO of a concert and live event promotion company based in the New York City: the Metropolitan Entertainment. Scher examines the various changes in the concert business, as he compares the present day business environment with four decades ago. He also examines challenges in concert promotion business, and points out the impact of having big publicly traded companies do concert promotion. The problem of the lack of young big acts is also a worrying trend in concert music, considering that those that rise to fame only do so for a short period. ...
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