Journalism & Communication
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Media and Society Name: Institution: Media and Society The media a significant asset in the modern society. Through the media, individuals are informed on what is going on. More so, it gives individuals an opportunity to express their views on matters that affect them.


The User Generated Content consists of a wide range of media content (Jenkins, 2008). It uses a variety of applications and insights in news, gossip and research. Likewise, social media and blogging also fall into this criterion. User Generated Content initiates a combination of free software and legal licensing to reduce barriers that hinder communication. In the United Kingdom, the leading media network (British Broadcasting Corporation - BBC) first set up it User Generated Content back in 2005. It was inactive for a few weeks since its inception, but later became alive after the London bombings and Buncefield fire, in the same year. BBC realised its significance when their viewers shared photos of the Buncefield incident. They capitalised on the User Generated Content, which created a platform for the society to integrate their views on issues and even share firsthand information on witnessed scenarios (Jenkins, 2008). This revolutionised the media industry and gave an opportunity for individuals in the society also to become journalists. Through this new advancement, their stories and experiences would be heard across the globe (Jenkins, 2008). Soon, Sky News also followed this norm. Since its inception, the media house has seen an improvement in its number of viewers worldwide (Jenkins, 2008). ...
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