The media influences with sports apparel are created through various forms of communication that are based on commercialization. The types of media are inclusive of more traditional forms of media, such as print ads, newspapers, magazines and TV advertisements. These forms of commercialization are known to carry a specific number of advertisements or highlights that are based on sports apparel. There are also newer forms of advertisements through the dispersal of information on the Internet, specifically which creates a different relationship with potential customers interested in sports apparel. These various forms of communication become the most essential components of media influences as well as the relationships which are created with sports apparel. The main association with each of these is to transform the ideas of sports apparel into one which becomes attractive to those who are interested in sports of various forms....
For example, many of the sports coverage that is available come through television and sponsoring organizations. These include live coverage of specific games that may be more important to a group of individuals. The exposure continues with endorsements and sponsorship of top athletes for commercialization, specifically based on the performance of the games played in the past. These two interlink to news related stories that highlight the sports games and the top players. The news stories, coverage and responses then continue with social media and Internet exposure that highlights and creates responses with what is happening. Each of these build a different type of exposure through the media and interlink where the commercial aspects relate directly to exposure of the games and the fan base that identifies with this (Uhler, Lanter, 2008: p. 52). Communication of Sports Apparel The use of media and communication for sports apparel is unique because of the characteristics it holds and the type of consumers interested in the apparel. The main association is based on forms of advertising that are associated with adventure and living in the extreme. Through a recent study (Puchan, 2005, 171), it was found that sports activities have vastly increased in the last 20 years. This increase in sports is one which is directly related to the media sport and the world of sports that are associated with ideas of sports. Remaining healthy, living for adventure and having extreme associations then creates a different sense of communication. Sports apparel then links to communication that targets individuals interested in specific activities. The forms of media which are used will target these individuals and will communicate this specific message while showing
The influences of various forms of media carry significance with those interested in various products or information. The media is able to influence various industries and concepts, specifically based on the communication which is used from the media. …
The inventive implications of new media technologies are observable in the context of the potential of the technologies, their link with current media, the way they offer alternative means of representation and supply of media products. Their cultural importance is studied with respect to the way they challenge and modify people’s opinion about the world by means the media technologies that can be created and used; and the apprehensions that may take place within the society.
The main changes are based on the convenience and availability of technology as well as how many associate with the progressions. While the new landscapes are considered progressive, it also has downfalls in providing true social interaction and development of relationships between individuals, leading to a different way in which the definition of being social is implemented.
The author points out that the evolution is one which was created as a result of technological and scientific advancement, communication needs and alterations in society which pointed to the need to have new forms and consistencies within society. The invention of television, according to this article, is then based on the belief that it was formatted specifically as a natural part of evolution in society to fulfill specific needs and desires by individuals.
The paper is divided into a number of sections and these cover a literature review of communication and meaning and analysis of the Ad from different perspectives. The concept of meaning and linguistic turn of language is discussed by Tietze, who suggests that meaning is transferred through a language sensitive enquiry.
90). The theory remains between the authoritarian theory and democratic theory because it provides total press freedom on one side, but the authority controls it in other hand (Baker, 2002, p.78). In this theory, the press proprietorship is private as the theory goes beyond the simple reporting process to an interpretive process conducted through investigation.
According to the Organization of Economic and Cooperation Development (OECD), this has brought to light, two aspects of competition in the sector of communication media:
This framework of a free market place has raised numerous debates within the communication media industry such as the implications of such reforms and more importantly, the adverse effects it will have for the marketing purpose of international media The answer lies in the purpose of deregulation; "Competition", and a fierce one at that.
However, new media visibly gained popularity in the last two decades of the 20th century. Technologies needed to impart a discrete identity and form to new media were being developed and experimented with, much earlier. Advent of digitized communication in the 40s and the origin of Transport Control/Internet Protocol (TCP/IP) in the late 60s was an important step in this direction (Friedman 2006).
ge amount of information into a very small concrete space, and simply requires a computer to process different types of information (as cited in Gane & Beer, 2008, pp. 7-8). In short, it makes vast volumes of information of any kind be accessible in the simplest form and the
With the emergence of social media websites such as Facebook and Twitter, marketers have increased their reach in leaps and bounds to be able to reach millions of people at any one time. This has become achievable
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