Operation Management - Assignment Example

The location would provide greater benefits to the company as there is significant demand for printing related services. Correspondingly, the aspect of quality control and capacity planning have been emphasised as they would enable the printing organisation to ensure quality outcomes. Part 1: Introduction The growing demand of the printing industry has inspired in strategizing a business plan related to printing. The business is based in the city of Madinat Zayed in the UAE to meet the market demand and benefit from the business in the future years.

Al Gharbia Printing Centre will be based on the concept of partnership, where the capital for the business will be provided by every member. The business will be headed by three partners; one of the partners will focus on the operational aspects and the others on the marketing. The intention for the business to set up was the profit making perspective and the demand. The printing service will be small in nature with nearly 30 employees in the initial years. The factors that influenced the business idea regarding the printing were the market trend and the growing demand in the United Arab Emirates (UAE).

The growing economy of the country, the future market growth prospects and the present market need of the business have influenced the choice of the business. The printing services as planned by the partners would offer cards, brochures, booklets, envelops, business forms and catalogues to meet the demand of the market and to attain its unique position. The easy availability of the raw material and the location of the business selected in the UAE would prove to be of advantage to the business.

Moreover, the business can be beneficial as the printing service would provide assistance to the other industries by fulfilling their requirements of cards, catalogues and brochures (Palo Alto Software, 2013). Mission The missions of the Al Gharbia Printing Centre are as follows: To ensure satisfaction to the clients Creation of more value through better services Promoting the cultural communication for the up gradation of the society Ensuring creativity and design in serving the public To influence the growth of the people working in the organisation Employing high standards Ensuring reliability, ethical practises and professionalism Ensuring timely delivery of services Goal of the Company The goal of the business is to develop relationship with clients.

Working together with the client and gaining trust would facilitate in the delivering better services. Providing satisfaction to the customer is the primary goal of the business. Attainment of the long-term goals by providing quality services through Al Gharbia Printing Centre business will be the utmost objective. The business strategy for the success of the business is based on the mission, goals and objectives of the business. The business strategy to be used is to analyse the market and the target segments.

The target market segment strategy is to be followed in which the focus of the company will be to satisfy the requirements of the small organizations. The reason for selecting this strategy is because the primarily aim to would to work at small level and gradually grow towards satisfying larger organisations’ demand. The business depends on the knowledge of the print vendor they rely upon. The main area of the marketing strategy would be face-to-face contact with the individuals. The pricing and the promotion