Engagement Without Passion: A Recipe for Failure - Case Study Example

Summary

As the paper "Engagement Without Passion: A Recipe for Failure" discusses, passion is essential for entrepreneurship for many reasons. One of the biggest challenges is that entrepreneurs must spend vast amounts of time working on their project – working 60-70 hour weeks for years on end sometimes…

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Engagement Without Passion: A Recipe for Failure

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Subject: Management
Type: Case Study
Level: Ph.D.
Pages: 1 (250 words)
Downloads: 2
Author: nbosco

Extract of sample "Engagement Without Passion: A Recipe for Failure"

If passion is not present, fatigue sets in incredibly quickly, and the drive cannot keep up. Even more important, however, is the fact that a business will face innumerable setbacks, and passion is required to keep up the drive in the face of failure.
Though this can often lead entrepreneurs down the wrong path, perhaps someone should have thought to ask why no one was monetizing these sporting events in ANY way. Furthermore, if people get to watch professional sports on TV, will they pay for amateur sports commentary? People tend to be very unwilling to pay for media that is usually ad supported.
I think that the basic business model of YouCastr was flawed, which means saving it would have taken a basic rethinking of how things were done. One possibility: monetize by inserting ads in the broadcast, more like other traditional sports media.

There are several reasons that this company was successful – one of which was certainly a bit of luck – they hit on a formula that people didn’t just like, but loved. They never would have had the chance to get lucky, however, without persistence – persistence that came from a love of what they do. Their love for game-making was apparent – doing it first as a hobby, entering into contests, and then making a remarkable 51 relatively unsuccessful games before the launch of angry birds.
Part of it is good design – the game features bright, funny characters that are enjoyable to play with, a funny name, and gameplay that encourages people to play frequently and not put it down. More important, however, is probably that people picked it up and made it go “viral” – it was at the right place at the right time, and tickled people to the point that they showed their friends.
I think that, given something I was enjoying doing, I definitely would have been able to hang in there. The trick is that one must realize that rejection and failure are part of the process – and are making you stronger.
The main reason they stuck with it is probably that they liked what they were doing, they were having *some* success, though not a great deal. I think the last part was they probably enjoyed who they were working with.

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