The Supply Chain Department of Square Pharmaceuticals Ltd - Essay Example

The company’s mission was to provide quality and innovative healthcare products for people and have a strong ethical stand culture in its business operations which help the company to give the maximum benefit to the stakeholders, shareholders and also to the society. Watson Pharmaceuticals is the major competitor for the company as they produce the similar products and also have a strong overall process. The company has shown a good growth rate in the previous few years and also has come up with new products launching them in the market (Ahmed, Tabassum and Hossain 2005:93).

Supply chain management is a very strong and important part for the successful running of any company and mainly for companies which are in the pharmaceuticals business as they need to take care of all the members and also the information flow play a vital role in the market demand and changing trend in the market. It involves the overall flow and maintenance of the materials, information and the finance that is involved in the process which moves from the supplier to the company then to the retail and distributors from there to the end customers.

The main objective of supply chain management is to reduce the inventory stock as a result reduces the additional cost of maintaining the stock. The company’s market share is 16.23% having a good growth rate of around 14.9% and in 2004 it had shown a growth rate of 11% in the country among all the competitors. The company’s market share is the highest among all other competitors and it enjoys the position of being a market leader. The company has enjoyed this position over the years because of the strong strategies that it has followed from last two decades which has got the company’s growth to go up in an exponential manner (Baligh 2006:56).

The company has always maintained a strategy to provide good quality products to its customers and have a transparent medium in