Three Ted Talks Wk 1 - Essay Example

THREE TED TALKS WEEK Lecturer: THREE TED TALKS WEEK From the video’s theme, we see the two Harvard debate it out on how businesses can solve social problems. Indeed this is a topic worth discussing as the concept of globalization has made the issue of the social aspects of businesses more and more important (Slaper & Hall, 2011). As part of the demands of globalization business players seem more concerned about seeing businesses as a social center than merely seeing it as a marketplace. Within this social center is that important component which is marketing but because marketing is found within the social setting, it is not acceptable that the marketing ambitions of businesses must be made to override their social responsibilities (Shrivastava & Berger, 2010).

Whiles discussing this all important topic, the two Michaels seemed to have diverging but equally practical views.For Porter, he sees businesses as being in a better position to tackling social problems. This is something that Porter believes must not be difficult to do while generating salaries and tax money. Sandel on the other hand feels that there is being enormous monetization of our culture. His fear is that once this happens then businesses can buy their ways through social problems by paying off for these.

From a personal reflective perspective, it would be said that even though the monetization of our culture may generally not be a good idea, it should not be a reason to hold businesses accountable for their abilities to tackle social problems as Porter outlines. This is because as it has been indicated earlier, businesses are no longer in a marketplace that is detached from the larger society but rightly attached to the social setting in which they operate.ReferencesShrivastava, P., & Berger, S. (2010). Sustainability principles: A review and directions.

Organization Management Journal, 7(4), 246–261.Slaper, T. F., & Hall, T. J. (2011). The triple bottom line: What is it and how does it work? Indiana Business Review, 86(1), 4–8.