Creative and innovative management - Assignment Example

Innovation changes knowledge, creativity and ideas into extraordinary value and competitive gain. Creative and innovation always makes an organisation to differentiate itself from its competitors. For instance, innovation or creativity need not always results in a new service or a new product. By adopting an innovative techniques, Rent-a-car, a leading rental car operator in USA is able to differentiate itself from its competitors like Avis, Hertz, National and Budget. Facing a stiff competition from the above competitors, Rent-a-Car is able to vie its competitors through introducing an innovation in its business channel, model and customer experience by emphasising on a differential user need where a customer can drive a car by himself when his car is under repair.

Rent-a-car established a channel with vast network of both the neighbourhood and local offices and banked upon a unique business model where insurance companies will be paying the major share of the rentals. This innovative business strategy facilitated the customer to hire a car and drive by himself for any purpose ending in a diverse customer experience. The outcome was that these innovative strategies enhanced the revenue of Enterprise Rent-a-Car company annual revenue from just $1 billion in 1995 to $11.

9 billions revenue in 2013 thereby pushing down the earlier market leader Hertz far behind it. Bill Gates , the founder of the Microsoft Inc, employed creativity , ingenuity , enthusiasm and long-term vision for personal computing, which has pushed Microsoft to advance sustainably and to enhance the available software technology and made strong efforts to make the personal computer cost-effective , less cumbersome and more convenience for the people to use. Microsoft’s revenue stood at $86,833 millions in 2014 and $ 77,849 millions in 2013.

Bill Gates initially started his career