StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Competing with Giants - Essay Example

Cite this document
Summary
This article depicts the challenges that local companies in emerging markets face as a result of entrance of competing multinational rivals in the market. This form of competition is healthy because it gives customers more option to choose from.
Companies in Russia and China…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.2% of users find it useful
Competing with Giants
Read Text Preview

Extract of sample "Competing with Giants"

Of Assignment This article depicts the challenges that local companies in emerging markets face as a result of entrance of competing multinational rivals in the market. This form of competition is healthy because it gives customers more option to choose from. Multinational rivals are superior to local producers because of the following:Substantial financial resources.Advanced technologySuperior productsPowerful and well-known brand nameSeasoned management and marketing skills Managers in these markets act in three ways to protect their market position.

These responses include:Asking the government to setup trade barriers.Becoming a subordinate parent to the foreign company Expanding production, selling in other industries, countries, or even market.Companies in Russia and China are successfully defending their existence in such battle. Others may choose to go international. For example Jollibee Foods in Philippines and Cemex in Mexico have started operating globally. The article highlight following steps in order to attain success; Assessment of industry characteristics and becoming familiar with customer needs and wants.

These are significant elements for a business to gain success. Multinational corporations belong to various parts of the world and people in these sections of the world have differing cultural values, lifestyle, interest, income level and education. For example, Honda had to spend aggressively in order to identify customer needs and wants. While the local manufacturer of scooters, Bajaj had a competitive advantage over Honda as the company was aware that consumers in India wanted a low cost, durable and easily accessible and maintainable machines.

Bajaj had been around for so many years that it was able to establish and maintain a good relationship with customers and was well aware about society trends. Another distinguishing factor between Bajaj and Honda was the element of supply chain. Bajaj relied on itself to distributing motor scooters while Honda relied on local producer. Understanding the corporation’s strengths and weaknesses and comparing them with rivals. Identify opportunities and threats and then make the decision based upon potential opportunities.

Corporations sometimes may be forced to go global to cover the huge burden of fixed operating cost through sales.Question section1) What is strategic intent?“ Strategic intent is to provide the company a focus for developing strategic plans that allow the firm to move closer to achieving the strategic intent. Strategic plans focus on means to the end, while strategic intent clearly defines the ends and leaves the means unconstrained. Strategic intent leaves room for improvisation and opens innovation opportunities”.

These plans have to be understood by every employee in the company to unite than and follow the company’s commander, in order to attain firm’s goals. It also provides an indication of the firm’s techniques which make the firm unique in managing business or outlines an organization’s priorities. 2) How would you distinguish? It can be distinguished through experience or by knowing how the firm is tending to handle business in comparison to its competitors. For example, Starbucks has realized the importance of high quality of coffee beans that are imported from Brazil and a lovely atmosphere enables a customer to enjoy their coffee.

The organization offers a variety of coffee and has employed highly experienced coffee producers while employing specialized equipment’s in order to meet consumer expectations. It even allows consumers to buy their products from anywhere. These are signs of a firm’s tactics in comparison to McDonald’s.3) How might a company in the West have difficulty to compete in the East?In the West organizations pay special emphasis on managing its resources as well as attaining operational efficiency in order to perform better than competitors and the Western organizations tend to develop strategy in response to changes in the environment.

In the Eastern regions, organizations tend to take a proactive approach to strategy making and implementation. The difference between the two models is that the Western model strategically applies tactics while the Eastern model focuses on application of a strategy in a tactical manner. In the current competitive environment it has become necessary for the managers to develop, attain and sustain competitive advantage, instead of identifying a strategy that has already been adopted and has become successful.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Competing with Giants Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Retrieved de https://studentshare.org/management/1682132-competing-with-giants
(Competing With Giants Essay Example | Topics and Well Written Essays - 500 Words)
https://studentshare.org/management/1682132-competing-with-giants.
“Competing With Giants Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/management/1682132-competing-with-giants.
  • Cited: 0 times

CHECK THESE SAMPLES OF Competing with Giants

Oligopoly in the Beer Industry

beer market is therefore full of breweries of all sizes, all with a domestic and some even with an international presence, and foreign brands making inroads into the higher margin specialty brands where the larger, more established brewers are competing with small regional and microbreweries and brewpubs....
4 Pages (1000 words) Essay

Management Information System

In actual fact, JP Morgan simply wants to take a precautionary measure in the face of competition against other major financial giants such that it thought outsourcing would help spruce its image as well as help reducing expenditure by centralizing its IT issues to one computing giant....
3 Pages (750 words) Essay

Marketing Plan for AUP Coffee

Being a small name in the industry, AUP Coffee will be Competing with Giants such as Starbucks, established locals such as Columbus Cafe (in Paris), and other coffee shops who, through the years, have established their reputation as household names.... The paper "Marketing Plan for AUP Coffee" highlights that the marketing budget for AUP Coffee is a bit heavy upon starting but are long-term investments, lasting for 3 to 7 years until it is replaced....
9 Pages (2250 words) Case Study

International Sustainable Business Analysis

Among the close competitors that IBM has, Hewlett Packard (HP) is one of the giants of technology.... om, HP is ranked among the top 10 green giants- the only computer company on the list.... This case study "International Sustainable Business Analysis " describes the key aspects of International Business Machines....
6 Pages (1500 words) Case Study

Close reding

In this case he was promising the audience there would be danger because he had made it clear the giants he was about to encounter were lawless brutes but makes them listen to the end so they can figure out exactly what would happen.... As Odyssey and his crew set off ashore to explore the “unknown” in his narration, it would appear he knows exactly what he is up against despite the fact that in his actions he appears ignorant of the fate that awaits him or the identity and nature of his guests....
4 Pages (1000 words) Admission/Application Essay

Factors Of The International Trade And Economic Growth

Poor nations lack the ability of competing with the giant economies since the commodities they produce are largely affected climate change an action that is largely contributed by the rich countries.... International trade is the exchange of good and services with other goods and services or with money....
2 Pages (500 words) Admission/Application Essay

The Strategy of International Business

This, as a result, makes it difficult for them to survive amidst the well-established industry giants.... This paper is based on the impact of liberalization on overseas trading and internationalization of firms across the border.... It highlights how the entry of new foreign firms creates new opportunities to develop the economic infrastructure....
19 Pages (4750 words) Coursework

Cloud Storage and Synchronization: Information Management Tools by Greg Notess

Even so, various IT giants such as Apple (iCloud), Microsoft (SkyDrive) and Google (Google Drive) are competing to lead the cloud computing industry.... With such big companies competing for the control of such an industry, it is evident that cloud computing is here to stay....
2 Pages (500 words) Article
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us