Factors Enabling Dell Company Remain an Effective Organization and Achieve Its Market Objectives - Report Example

Management Introduction This report will generally focus on the Dell Company as one of the biggest computer technology companies around the globe. In doing this report, the report will first discuss the organization’s objectives and mission statement after which, it will elaborate on some of the products and services that the firm engages in. Additionally, the report will also analyze the critical review of the international developments and trends with respect to how it affects the Dell Company. Furthermore, the report will conduct a critical evaluation on how the Dell Company prepares itself for future in terms of human and technological aspects. Being a technological organization, the report will elaborate on the significance of innovation. Lastly, the discussion will analyze how the organization can achieve its objectives through the aspect of innovation. Some of the TIM techniques the discussion will also elaborate on include; lean production, Kaizen, Jidoka, Benchmarking, quality circles and JIT in general. As one of the biggest American multinational computer technology corporation, Dell Inc. Company generally develops, repairs, sells and supports computers and its related products. Additionally, the Dell Inc. Company remains one of the largest technological corporations around the globe (Holzner 2006, 74). The Dell Inc. Company was started simply by the built-to-order concept whereby Michael Dell who was the founder would sell the computer related products directly to his customers before starting direct sales via phone and mails. To date, the company remains the first organization to list an official company website. As the years went by, the company’s profits increased dramatically as Dell continued selling its products and services via the website (Holzner 2006, 90). 1) Select an appropriate organization discussing briefly its mission and objectives The main aim of the company is to create loyalty among its customers by the aspect of providing superior effective and superior experiences at high values. In doing this, the company remains committed to direct relationships with its customers, offering products that have standard based technology and are able to outperform in the market competition with superior and valuable customer experiences (Ignatiuk 2008, 57). The company’s effect is to have a collective customer’s commitment, global citizenship, direct relationships with the customers and form a successful and a winning team. The purpose of the company is to provide its customers with superb value technology. To its business, the company aims at maintaining high quality, customized systems and be a relevant technology company. Its value is to have a superior service and support, easy to use and provide products that are easy to buy. Vision Statement The Company’s vision statement is generally how the company conducts its business and interacts with the community. Additionally, its statement entails how the organization interprets its surroundings and the world around (Ignatiuk 2008, 27). On the same note, the Company’s vision statement revolves around the future of the company in terms of technological aspects, its customer’s needs and in terms of the global business climate. The company believes that its vision will remain its guiding force towards the future changes in the technology world. Mission Statement Dell’s main mission is to remain one of the most successful Computer technological organizations around the world where it would be able to deliver the best customer services and experiences in the market. The company is also seeking to meet its customer expectations. Alternatively, the company seeks to be the leading technology company around the globe where it would be offering competitive pricing in the market. The company also seeks to have individual and company accountability in order to be effective in the market (Fleisher 2007, 75). Alternatively, the company seeks to be the best-in-class service and support among its customers. Flexibility of customization capability also remains one of the priorities of the organization. Lastly, the company seeks to be stable financially while conducting its business. On the other hand, the company seeks to have a superior corporate citizenship. Objectives of the company Generally, the Dell Company has put a lot of efforts towards customer satisfaction. Additionally, the organization has keen interest in the organization’s price factor. Alternatively, the company is on a mission to help its own suppliers in improving services, whichthey offer in the company. The company has five objectives that relate to its performance and these include; speed, cost, flexibility, dependability and quality(Fleisher 2007, 46). 2) Discussion of firms product and services Dell Inc. Company sells personal computers, data storage devices, servers, software, network switches, cameras, HDTVs, computer peripherals, MP3 players and printers. The Dell Inc. Company is known for its innovations, which include electronic commerce and supply chain management. The company has a direct-sales model aspect and a build-to-order approach of manufacturing its goods (Fleisher 2007, 75). This means that the company mostly delivers individual PCs, which are configured depending with the specifications of the customers. At the beginning, the company was specifically known for its pure hardware vendor. However, after the acquisition of the Perot Systems, the company entered the technological markets as an IT services provider. The company also engages in consultancy services especially in the Information and Technology sector. 3) Critical review of international trends and developments and how these affect the business The face of Information and technology keeps on changing rapidly and there are no signs of it going back. Internationally, the trends and developments keep on shifting. This means that for companies to remain competitive in the market, they need to shift gears and flow with the developments. Due to the changing international trends and developments, the IT industry is also undergoing various shifts, which are fundamental (Information Resources Management Association 2002, 15). In order to remain appropriate to their customers, businesses have to monitor most of the developments and the global trends, which keep on shifting. Change in international trends and developments would mean that more resources are used to ensure the organization remains vibrant in the market. Additionally, with the international trends and developments across the globe, businesses have to keep monitoring the situation and the developments closely in order to adapt to the new technologies and services in the market. Failure to which, the Company would not be in a position to meet the demands of the market(Information Resources Management Association 2002, 38). International trends and developments have mostly been affected by globalization. As one of the biggest technological companies around the globe, Dell Inc. Company has also been affected by these trends and development. In the global environment, the company has positively benefited from some of the advancements in technology. Globalization drivers have generally improved different methodologies and systems transportation systems that dominate the international commerce and how it affects the Dell Inc. Company. Technology has enabled the Dell Company to enter the technological world and enable the Dell Inc. Company to gain independent operations systems (Information Resources Management Association 2002, 64). The world has generally transformed and become a global village because of the information technology assistance, which allows big corporations such as Dell Inc. Company to share knowledge and new ideas. International trends and development has enabled contributed to technological revolution and in companies such as Dell Inc., technology remains the key factor. International trends and development has enabled the DELL Company to improve in terms of competitiveness and productivity hence remaining the function of knowledge that is generated through processing of information by some of the globalized firms. Most of Dell Inc. Company’s core economic activities are generally global because they have the ability to work as individual units (Information Resources Management Association 2002, 85). International trends and developments have had various impacts on the Dell Inc. Company. In most cases, activities that were previously conducted via face-to-face interaction are now done across great distances. The company has grown through de-localized whereby it has been able to integrate with the new technologies that involve its customer’s interaction. Additionally, the international trends and developments have enabled the Dell Company to tap new opportunities and skills for employment. In doing this, the organization has the opportunity of increasing its ability to run most of its activities and conduct its financial obligations effectively. Technological advancements combined with globalization rate has generally increased the development of corporate culture in the organization. On a different note, due to international trends and developments, the Dell Company is now facing competition in the market. Alternatively, its participation in technological development and leadership aspects in the field now depends on different factors that include; regional economic arrangements internationally in future and capital investments in both the public and the private sector. International trends and developments have generally brought different benefits and prosperity to the Dell Company. In most cases, the International trends and developments help in alleviating severe hardships and the creation of real economic developments. 4. A critical evaluation of how the organization can prepare for the future with regards to human and technological capital Human and technological capitals are generally different in various ways. Generally, human capital entails stock of competencies, social, knowledge and personality attributes that include creativity and performance of labor ability in order to produce economic value. On the other hand, technological knowledge entails focusing on effectiveness through the process of innovation, invention, technology diffusion or processes in order to produce or make an impact on the economic value (Mayer 2001, 85). Technological capital comes with technological development, technological progress and technological achievement in order to stay competitive economically. Human capital is a general term that mostly incorporates all values that ensure people remain economically important while the aspect of technology capital entails the attributes that pertains the development and technology usage (Fedderke 2001, 46). The effect of technological progression on the aspect of human capital remains important. Most research works reveal that technological change especially on the human capital demand generally depends on complementarity or technology-skill substitutability. Just like any other technological corporation, the Dell Inc. Company has to prepare itself in terms of human and technological capital (Fedderke 2001, 74). Earlier research studies expose uncertainties in investing on education in organizations preparing for their future with the aspect of human and technological capital. This is in consideration with the high rates of technological changes in future. Alternatively, increased uncertainties in terms of future earnings will not help the Dell cooperation invest in education as a preparation strategy because it will most likely decrease education demands under risk aversion of workers standard assumption (Dunaway 2001, 38). In terms of the technological capital, Dell Inc. Company can incorporate the idea of micro-mechanism as a preparation for its future in line with both the human and technological capital. Width of human capital generally represents the number of knowledge points in which the human capital contains. In this case, each-knowledge will be important in helping in understanding future technology characteristics not only in the organization but also in the markets. Therefore, the Dell Inc. Company prepares itself by investing in the human capital by adopting the new technology (Fedderke 2001, 98). 5. An assessment of the importance of innovation & its process to achieving corporate objectives Innovation entails the act of introducing new ideas and processes differently. In business, innovations differ and can sometimes revolve around creativity or the generation of new ideas. Creativity remains one of the aspects of the innovation process whereby a single idea can lead to new services and procedures (Edquist 1999, 47). This means that innovation remains an important aspect in any corporation’s success due to the international competition. Alternatively, innovation helps in the growth of knowledge and information, which can play a significant role towards organizational productivity (Dodgson 2008, 36). In reference to Dell’s corporate objectives, the process of innovation generally helps the company in meeting its needs and objectives. Generally, the Dell Company’s main objective is to satisfy its customers. As part of its objectives, the organization has also keen interest in the organization’s price factor. Alternatively, the company has five objectives that relate to its performance and these include; speed, cost, flexibility, dependability and quality. Therefore, in working towards achieving the innovation aspect in the organization, the company would be setting a platform towards meeting most of its objectives (Dodgson 2008, 38). Innovations in the company will provide the company with an opportunity for growth and accessibility of knowledge through IT revolutions (Edquist 1999, 28). In simple terms, the company will have an opportunity to offer its clients with better and quality services through the accessibility of knowledge. Alternatively, the organization will become more dependable and flexible in the market through the aspect of organizational innovation. The first aspect during the innovation process is the generation of ideas. Any organization seeking to satisfy its customers in the market will therefore need to think of developing solutions to organizational problems and coming up with new ideas. This aspect co-relates with the main objective of the Dell Company, which is to satisfy its clients (Edquist 1999, 48). 6. Critique and reflect analytically on the knowledge developed for innovative action Innovation refers to the act of introducing new ideas and processes differently. In as much as innovations in the company will provide the company with an opportunity for growth and accessibility of knowledge through IT revolutions, the aspect of innovation in an organization may prove to be wrong sometimes. Innovations might flop; hence cost the organization unnecessary expenses while sometimes the idea might be costly for any organization. Implementation of an innovative action requires enough funds in order to develop it. This means that in case the organization lacks enough funds then the innovative action might end up flopping. In this case, open development as an aspect for knowledge development and an innovative action generally looks into various aspect of openness including information and knowledge, accessing of data and the aspect of knowledge co-construction. 7. TIM techniques including Kaizen, Benchmarking, Jidoka, lean production, quality circles and JIT and application to Dell Company Automation generally describes machine design features which effects the jidoka principle and the and the lead production effect. In simple terms, it is the aspect of automation with human touch. The five concepts generally entails improvement for the best concept, which involves the quality control, processes which tend to apply on four different principles; detection of abnormality, stop and then fixing the abnormality before investigating the cause of the abnormality. As a technological organization, Dell Inc. is the only company, which utilizes the Just In Time System commonly known as JIT. The company has the revolution of selling various technological products including computer systems by the use of direct business models. In doing this, the organization takes direct orders from its clients. The organization reduces the inventory and the management of the distribution process this way. Introduction of the pull system within market chain, which is seen as a reactive system serves as a JIT system. As a result, the company saves costs and ensures that it satisfies its customer base in the market. 8. Critique and reflect analytically on the knowledge developed for innovative action Creativity as an aspect of the innovation process is whereby a single idea can lead to new services and procedures at the same time; Innovation entails the act of introducing new ideas and processes differently. In as much as innovations in the company will provide the company with an opportunity for growth and accessibility of knowledge through IT revolutions, the aspect of innovation in an organization may prove to be wrong sometimes. Innovations might flop; hence cost the organization unnecessary expenses while sometimes the idea might be costly for any organization. Implementation of an innovative action requires enough funds in order to develop it. This means that in case the organization lacks enough funds then the innovative action might end up flopping. In this case, open development as an aspect for knowledge development and an innovative action generally looks into various aspect of openness including information and knowledge, accessing of data and the aspect of knowledge co-construction. Conclusion/Summary In concluding this report, it is quite clear that various factors are in place which enable the Dell Company remain an effective organization and the achievement of its market objectives. Alternatively, the JIT manufacturing system also plays a significant role in enabling the organization remains a market leader in the technological industry. Bibliography Dodgson, M., Gann, D. M., & Salter, A. (2008). The management of technological innovation. Oxford, Oxford University Press. Dunaway, S. V., Dunaway, S. V., Kaufman, M. D., & Luzio, R. (2001). Returns to Human Capital & Investment in New Technology. Washington, D.C., International Monetary Fund. Edquist, C., Hommen, L., & Tsipouri, L. J. (1999). Public technology procurement and innovation. Boston, Kluwer Academic. Fedderke, J. (2001). Technology, human capital and growth: evidence from a middle income country case study applying dynamic heterogeneous panel analysis. Johannesburg, Econometric Research Southern Africa, University of the Witwatersrand. Fleisher, C. S., & Bensoussan, B. E. (2007). Business and competitive analysis: effective application of new and classic methods. Philadelphia, Pa, Wharton School. Holzner, S. (2006). How Dell does it. New York [u.a.], McGraw-Hill. Ignatiuk, A. (2008). Analysis of Dells business strategy: [research paper]. München [u.a.], GRIN-Verl. Information Resources Management Association, & Khosrowpour, M. (2002). Issues & trends of information technology management in contemporary organizations. Hershey, PA, Idea Group Publishing. Mayer, J. (2001). Technology diffusion, human capital and economic growth in developing countries. Geneva, United nations conference on trade and development (UNCTAD). Morley, D. (2011). Understanding computers in a changing society. Boston, MA, Course Technology, Cengage Learning. Read More