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Strategic Management at Thomas Cook - Report Example

Summary
The paper “Strategic Management at Thomas Cook” is a useful example management report. In this day and age, businesses are coming up all around the world. Existing ones are either strengthening their position locally and internationally or relaxing and failing in the highly competitive business world. …
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Strategic Management at Thomas Cook

Extract of sample "Strategic Management at Thomas Cook"

Contents

1.0 Introduction3

2.0 Organizational Overview4

3.0 Analysis of Thomas Cook5

3.1 The Long-Term/ Strategic Decisions5

3.2 The Short-Term/ Non-Strategic Decisions7

3.3 Thomas Cook’s SWOT Analysis9

3.4 Thomas Cook’s Pestle Analysis10

3.4.1 Political10

3.4.2 Economic11

3.4.3 Social11

3.4.4 Technology11

3.4.5 Legal12

3.4.6 Environment12

4.0 Recommendations12

5.0 Conclusion14

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