Micro-environmental Factors of a Company - Essay Example

Infosys is a large and developing company in information technology and consulting services and is now considered as one of the foremost technology companies of the world. Its rapid growth, innovative approach and corporate governance practices have attracted worldwide attention. Infosys started its operations in India in 1981 in a small way when a few technocrats joined hands and set up the company. Its phenomenal growth occurred after the government of India adopted economic liberalization in 1991.

Presently Infosys employs over 100,000 people, operates virtually in all the major economies of the world and has revenues in excess of US$ 4.66 Billion (Annual Report, 2008-09). It offers software services in product engineering, reengineering, consulting, application and maintenance, business process outsourcing as well as independent testing and verification services. It clients span many sectors of industry and its services to banking, insurance and financial industry are some of its core activities – all executed in a pioneering way called the global delivery model (GDM), which according to their website, “…is based on the principle of taking work to the location where the best talent is available, where it makes the best economic sense, with the least amount of acceptable risk” (Infosys, 2009).

This innovative approach gave birth to the concepts of off-shoring and outsourcing. Other major global and Indian software companies like Microsoft, Oracle, IBM, TCS, and WIPRO are the main competitors for Infosys in India and abroad.