The competitors will always try to take steps to improve their position in the market. It is the accountability of the leaders at an organization that is crucial in order to surpass the expectations of the customers by providing them with the goods and the services that meet their demand.
This report tries to exhibit how the companies face problems when the changes need to be implemented in the business model. It tries to demonstrate that in order to bring transformation in Blockbusters; it is significant to bring short term wins. The report has followed SMART objectives where it has precisely predicted what it wants to achieve in the stipulated period of time. For instance, the report states that it wants to achieve profitability at 18 months’ mark. However, it fails to demonstrate the steps that the company would take if it is unable to achieve the desired profitability within the period of 18 months. Therefore, it would not be wrong to say that the report lacks