This paper focuses upon the Rotana Hotel Management Corporation Ltd. It has 43 hotels and resorts that are distributed across 14 countries in the Middle East and Africa. The management of the hotel has scheduled to open seven new hotels in 2012 in countries like Bahrain and Jordan. It has plans of expanding its premises to reach 70 hotels in the world by the end of 2012. The vision of the organization is ‘to be the leading and most dynamic company in the Middle East ad Africa operating a range of comprehensive products and brands that aim to meet all the requirements of our guests’. The steady expansion of the facilities of the organization is described easily by the principle of ‘getting it right’ first time and every time that has been applied by the team of management professionals. Realizing this kind of impressive growth requires the organization to understand the trends in the Arab hospitality industry including the lifestyle of the potential clients as well as the local eating habit. As such, Rotana Hotel Management Corporation Ltd has four hotel brands that meet the targets of each client: Rotana hotels and resorts, Centro Hotels by Rotana, Arjaan Hotel Apartments by Rotana and Rayhaan hotels and resorts by Rotana. Guest meeting rooms that are fully equipped, gym, and leisure facilities are some of the services offered by the company. Brands like Centro by Rotana provide mid-market accommodation to the customers around the Sharjah Airport. (MEED, 2007). 2. Input-Process-Output diagram Input In the diagram, input point to the situation that called for an action. In the hospitality industry, the clients bank so much on the quality of the services that they receive from the service providers. They will be attracted to organizations that have reliable, efficient, and sufficient services with quality staff. The organization needs information about the clients and how to meet these needs. The management of the organization would also want to maximize the returns from the investment of the stakeholders in the company while still having a competitive advantage over the competitors. This can only be achieved by providing quality services to its clients in order to attract and retain these clients. The materials are scarce and needs to be used optimally. The employees also need to be satisfied with the working conditions. Processes These refer to the mechanisms that were applied or are to be applied by the management of the organization. Processes are a series of actions or interventions that the management of the organization employs to ensure that its desired objectives are realized. These include the identification of the core business processes and scheduling activities with the allocation to the available resources considering their capabilities. The changing needs of customers can be identified through market and marketing research. During the operations, orders are received from the clients to the resort in advance to facilitate scheduling of activities. A
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The researcher of this discussion has chosen to examine the operations at the Rotana Hotel Management Corporation Ltd due to the seemingly successful operations management that has seen it expand its operations over the last two decades since its establishment. …
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