The questions below will be addressed in the succeeding discussions: What do the terms “power dynamics”, “health insurer” and “service providers” mean? What is the relation between health insurers and service providers and theories behind the two parties?…
The research focuses on the power dynamics that arise between the health insurers and the service providers, whereby the power dynamics are the interplays between the insurance company and the healthcare providers regarding the provision of services. Health providers may not concur with the providers regarding the supply of the insurance policies, whereby, the insured person may require more than what the insurance provider is offering leading to supply-chain disagreements. The insurers may need to market their products through the providers since the providers are in direct contact with patients who need the insurance policies. This implies that each party has its catch and if they disagree in marketing their policies, there may be power dynamics between the insurers who are marketing their product and the providers who are the pathway for the marketing. Power dynamics entails the relationship between the insurers and providers in terms of the services provided to the members conducting studies regarding health care provision is important so as to link the insurers and the patients. According to the study by Booth, Colomb & Williams, the power dynamics, in this case, can be correlated to previous theories including the relationship marketing. This is because each party plays a vital role in ensuring that the members receive quality services, especially from the service providers who are the hospitals and clinics. The research focuses on the health insurers, who are the insurance companies, and the service providers who are clinics and hospitals which are in contact with the health insurers to provide the insured members with health care services, including treatment in hospitals and other services provided for in the insurance policy of members. In regard to previous research work of Goddard & Melville, there are many theories relating to the subject matter. In regard to the current research, the power dynamics that arise between the two parties regarding the provision of services may arise as a result of different preferences including marketing preferences where different patients prefer different insurance policies from different insurance companies, while most providers do not approve the use of some insurance policies. ...
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