This study highlights that change is influenced by the pain and pleasure. Pleasure is a motivator whereas pain works as de-motivator. The article talks about change and what is needed to achieve change from the movie of Helen Mirren about her achievement to be Best Actress in the Queen. …
As the discussion outlines, people accomplish personal change when they are willing to give up comfortable ways of thinking and acting. Change is ‘hardwired’ if an individual is attempted to it through training, efforts and some practical works. ‘Hardwired’, a term normally used in neuroscience, means that qualities are fixed and are in place when people are born; and these qualities are ready to be activated or triggered by their genetics or in response to their concerned environment. More specifically, people are hardwired if they do not serve willingness to a specific change, but they are ready to change due to special training or hard working on it. It is how change becomes difficult for some people. In attempting to change, often people need to use more information and intense energy in processing new materials. This in turn requires the brain to work hard. People use intense energy if they are less skilled or having less preference. This is also another reason why individuals feel change a difficult attempt. The article stressed that change is always possible, but it needs efforts. Personal change is motivated by pleasure and avoidance of pain. Change is not hardwired when the individual has an aspiration toward a specific role and it requires greater influence. Avoidance of pain is a motivator as an individual is prompted to become compassionate or promoted and thus he tries to change. Personal change occurs only when an individual move through four steps; awareness, analysis, alternative and attack. First, the individual realizes that something is not working, and then reflects on what something needs to change. Next, the individual seeks alternative options for change and then he decides on a course of action. It is well documented from the research findings that individuals and organisations usually resist changes. ...
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The research focuses on the four steps of the marketing strategy. Implementation of the four step of the company’s marketing strategy will ensure the team members achieve their sales productivity and provide excellence in Australian retain industry customer service market segment.
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ld adhere to through their implementation, some of the disasters that have so far occurred their effects will not be in existent to date (Tucker, 2012, p. 835). However, due to “dishonest” industrial competition among influential global blocs (led by some of the dominant
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