There are several companies that have not considered this step despite their seemingly high capability of expansion into a market like China. The paper "Entry of The American Clothing Company into China" analyzes the case of one of such organization is The American Clothing Company…
The company may also consider operating under a different name once it decides to enter China. While doing business, it is very important that the business bears a name that customers can associate with. For this reason, the company may consider adopting a name that reflects with the people of China. Operating under the same name in China would give competitors a higher edge in that other organizations may take pride in being home grown and purport understand the market and the needs of the customers better. The company must thus realize that it is a neck stiff competition that requires strategic planning at all stages.In making this decision, the company must also consider the right entry mode. It may consider going into a merger with a relatively smaller organization, or acquiring another company that is already established but perhaps not doing very well in the market. Further, the company would need to do some internal re-organization in order to find out the necessary personnel who may need to relocate to the other country for managerial purposes. As the new company, it would be in appropriate to rely on the labour force available in China to start up operations. In as a much as this labour would be instrumental in running the business, it would be important that individuals from the US work at the initial stages of establishing the company as this would help to instill the company’s core values, objectives and mission into the new market. ...
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Table of Contents
Section One 3
Operations, strategies, markets and distribution channels 5
Section Two 6
The internationalization process 6
Internationalization frameworks 7
1. The internationalization process framework 7
Zara Spanish Clothing Company [Name] [Course] [Professor’s name] [Date] Operating in around 1,000 stores in more than 60 countries, Zara Clothing Company is one of the major companies owned by the Inditex firm based in Spain. Inditex is a rapidly growing clothes retailer in Europe.
We intend to survey the business environment in Brazil, France and Germany as the firm intends to expand her retail industry in the three countries. A conclusion will follow with the available opportunities for natural hedging (if any), and possible hindrances to the success of the manufacturing facility to be opened.
Zara clothing company. The study establishes the business projects and successes of the Zara clothing company based in Spain, which currently owns over 6,000 stores in over 80 countries globally and fashion trend of over 12,000 items annually. The report establishes the macro and micro elements of evaluating progress in Zara and the appropriate steps to measure and ascertain the future outcomes.
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The dissertation not only portrays the overview of international and American clothing industries but also studies that what is international outsourcing and how can it make some impacts on the industries. Moreover, the dissertation specifically explores different aspects of American clothing industry and studies the impact of international outsourcing.
The company has over 500 shops in Europe, America, India, the Middle East, Taiwan, Singapore and China. Recently in 2011-12 year it was named by WPP/brands as the fourth fasted growing brand after apple, Amazon and Google respectively (WPP). The company
try have expanded since the 1970s at a tremendous rate providing job opportunities to thousands of workers in the developing economies of the world because of the labour intensive nature of the apparel industry (Barrie & Ayling, 2009). However, the accelerated growth of the
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