This study seeks to investigate about the strategic management of Etihad Airways, since the Great Depression of 2007. Studies have shown that there have hardly been any companies that could escape from consequences of the recession and aviation is regarded as one of the worst affected sectors. As a result, choosing Ethihad to evaluate their strategic management approach is justified. Therefore, before proceeding further, the study throws light on a brief description of the company. The analysis until now has revealed that the company had been quite successful in ventures that had been undertaken till date. The innovative partnerships of the company with most significant airlines of the world have created a long-term sustainability for the company.
This assignment has discussed in details about strategies that had been undertaken by Etihad Airways during the difficult economic phase of global financial crisis that had crippled the world economy severely. This assignment has used various concepts of strategic management to understand business development of Etihad. It has been observed that even during the difficult economic phase, the company had achieved solid growth through strategic alliances with other Airlines, cost efficiency through fuel hedging, cutting down operational cost and promoting development in a sustainable manner. The outcome from following these strategies had resulted in strong financial growth.