SWOT Analysis of the Walt Disney Company - Essay Example

The major strength of the Walt Disney Company is its wide product portfolio, which provides it with a huge and diversified product portfolio. The diverse products include; 14 theme parks globally, ABC broadcast television services, cable television services like Disney Channel, and merchandising products. The main weakness of the company is based on inappropriate or insensitive production content.

Some animated family productions have hidden sexual representations; for example, The Lion King (1994). External Factors The significant opportunity entails increasing international demand for cable, television, and film entertainment products. Adequate financial capital of the company ensures investments in international marketing strategies and products, for the products of the company. The key threat experienced by the company entails intense competition in the global entertainment industry.

The major competitor organization is Comcast, which is the leading revenue earner in the broadcast and cable entertainment industry (Gabler 276). Walt Disney Company has put in place effective measures of using the strengths and opportunities, so as to minimize the negative impact of the weakened threats. The wide product portfolio attracts a huge international customer base, thus minimizing competition and creating products minimizing the individual needs of creating. Increasing international demand increases the market share of the company. Adequate financial investments should thus be made in product development and promotion.