Core Competencies of Apple Inc - Essay Example

It is vital to note that one of the core competencies for Apple Incorporation includes innovation.
The company has been successful in satisfying a large set of targeted customer groups. Innovative designs make Apple Incorporation unique thus giving it an immense competitive advantage over its competitors (Ireland, Hoskisson, & Hitt, 2008).

The availability of strong marketing teams is another core competency for Apple Incorporation. These teams are composed of highly qualified and most competent marketing professionals. Spread all around the globe, the marketing teams play a very important role in raising the company’s customer base thus creating a great competitive edge.
Strong financial performance is also a core competency for apple incorporation. Apple is a company that is very strong financially. Between 2003 and 2008 apple Incorporation tripled its sales revenue from $24million to $3.4 billion. Thus, the company is able to r pay large amounts of money to the most qualified professionals (Ireland, Hoskisson, & Hitt, 2008).

Last but not least, the availability of a very strong brand reputation for its products is a key core competency for Apple. Its products include iPhone, iMac, iPod and Mac hardware and software. The products have enhanced features and colors, which make them more appealing. In addition, the ability to produce music, video and electronic records in the devices have helped Apple in gaining valuable recognition of its brand (Ireland, Hoskisson, & Hitt, 2008). Read More