With globalization, competition between industry has increased to a great extend, and this has given rise to new destinations which are made affordable through effective marketing tools and strategies. In addition to the above, a new conceptual framework for competitiveness has been adopted by the tourism industry. This is because sustainable tourism can prove to be a key driver for the development of economic as well as social factors as long as it get delivered by an effective structures and strategies, and hence bringing together all resources of the relevant partners, the public, private and the voluntary groups (Terzibasoglu, 2010). Destinations are the most difficult entities in the process of market and manage and this is because of the complexity of the relationship between the local stakeholders. The marketing and managing of the destinations are also tough because of variety of stakeholders who are involved in the production and development of the tourism and products. The strategic aims are quite different from each other and often conflicting. Consumers however tends to experience a particular destination as total experience which comprises of the essence the resources of a particular region, services as well as products which tends to represents the personal and professional interest of people living as well as working in that particular destination (Dukic, 2009, p. 25). However, global competitiveness along with tourism concentration tends to create challenges as well as problems to create customer loyalty as well as sustainable competitive advantage in the tourism market. The issues are apparent mainly in the demand management and in the creation of images which are unique for particular tourist destinations. Tourism which has proved to be an economic activity has importance in the development of the national economy. Analysis and Evaluation There have been various discussions about the tourism literature particularly about the concept of destination. A standard and uniform definition of the term ‘destination’ has been said to be elusive as well as difficult to reach due to various implications and permutation which are associated with such an attempt. According to Pike, (2008) with the use of System approach and also supported by the consumption pattern of the destinations by the respective consumers, thus it can be argued that destination is termed as geographical space where a cluster of resources with respect to tourism exists and not any political boundary. It has been said that the system view of the tourism industry and the environmental scanning has affected the activities of the destination level and requires integrative and comprehensive approach with respect to management and marketing. But unfortunately the existing literature has defined and emphasised mostly on one aspect which tends to create challenge for the tourism industry. The scope and concept of destination management and marketing is well defined in the following figure. Figure 1: Destination Marketing and Management (Source: Wang & Pizam, p.6) Pike has identified three different types of organisations which are actively engaged in the destination management and marketing. They are known as DMOs who are mainly responsible for promotion, providing policy advices to the government agencies (Wang & Pizam, 2011, p.6). Strategic and tactical
Cite this document
(“Destination Marketing and Management Assignment”, n.d.)
Retrieved from https://studentshare.net/management/9421-leim004-as2
(Destination Marketing and Management Assignment)
“Destination Marketing and Management Assignment”, n.d. https://studentshare.net/management/9421-leim004-as2.
Cited: 0 times
Management Contents Introduction 3 Analysis and Evaluation 4 Strategic and tactical management process 5 Application to Industry 10 Conclusion 15 Reference 17 Introduction With a changing pattern in the global economic and production and consumption and also with a rise in the economic globalization, has proved to be highly beneficial for the tourism industry…
This study looks into Chiang Rai province in Thailand, a renowned tourist destination for foreign tourists as it is having cool, thick forest, elephant camps, majestic waterfalls and hill-tribe villages. Chiang Rai is making its best efforts to attract more female and family tourists, so that image of Thailand as a sex destination is attenuated by the image of Chiang Rai’s scenic and cultural attractions.
Destination management constitutes generation of marketing information pertaining to demand and supply chain functions in regards to specific tourism related areas. Large amount of technical data retrieved from such process helps the management body of the tourism organisations whether operating in the regional, local and national level to help formulate effective plans and policies.
It is a set of possible buyers of a product (Allen, Macy & Hutchison, 2009, p.21). In other words a market comprises of subgroups and segments which contains users of minor differentiated needs from the other segments. Therefore for a company to perform its operation effectively in the market place it needs to segment its intended market appropriately (Croft, 1994, p.1).
The CRM must be maintained, the loyal customers are the real buyers of the products in the long term basis. The airline industry is basically the hospitality industry and in this particular industry the customer relation is the most important marketing communication key.
The purpose in creating policies is in protecting the land, the population, and the economies that are in place in a region while encouraging tourism in a healthy and positive relationship with the existing environment and culture. It is important for the success of tourism and will help to define the rules under which the situation of tourism will exist.
2; Lubbe, 2003, p.2). Eminent scholars and experts have defined tourism as a collection of industries, services and activities that delivers an overall travel experience including accommodations, transportations, fooding and lodging, and other associated hospitality services (PRM, n.d).
A tourist destination can only promote products that are its disposal at the time, as such, destination development a dynamic and fluid process of coordination and development of the available attractions as well as the introduction of new ones. Inclusion of restriction to tourism activities in cases when they seem to be having a negative environment on the social cultural and/or ecological stability of the host region is also a central part of destination development.
London is regarded as the biggest city in the continent of Europe. It is the capital city of England and was historically founded by Romans almost 2000 years ago. The city is located on the bank of the famous river Themes. Today, the city is often viewed to be one of the prominent cities in the world and one of the most visited destinations throughout the globe.
The city has a history that dates back to the 753 BC. Rome has to offer a lot of places of interest to the tourists and a host of activities that the visitors can undertake during their trip to the city. Emergence of Destination Development Tourism in any country contributes to the GDP and acts as a major tool for economic growth and development.