Healthcare Marketing and Managing Conflict - Essay Example

"Healthcare Marketing and Managing Conflict" is a wonderful example of a paper on the health system. MIRMC as a clinical business corporation should sell cookbooks as a way of improving its profit margins. This would be one of its most appropriate business ideas in relation to covering a larger market base not only through the sales of cookbooks but also through other products (Blake & Mouton, 1964).  Ethically, sales of cookbooks would be reliant on the targeted groups of customers. This product should majorly target elderly groups in relation to their diet. Additionally, this would be the healthiest competition of diet books in the clinical health production field.  A competition between MIRMC’s cookbook and Mayo clinic’s diet book would push Mayo clinic’s diet book out of the market. The creation of new ideas in the corporate world is one of the key ways of ensuring that products and services always stay relevant in the markets (Blake & Mouton, 1964). Therefore, through the sale of a cookbook by MIRMC, it would outdo its competitors especially by the notion of its introduction of a new product to the clinical market.

Secondly, MIRMC’s business attribute of relating its product directly to the provision of an excellent health care service to the community would beyond reasonable doubt increase its revenue earnings to MIRMC clinical healthcare. Most businesses usually fail to incorporate the aspect of social corporate responsibility in their operations hence prone to failure (Blake & Mouton, 1964). Branding the cookbook as excellence in health care service delivery to the community would increase the overall loyalty of the surrounding community.  Capturing of external community’s attention would increase its customer base and its overall revenue earnings.

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