Starbucks - Organizational behaviour - Case Study Example

Orgniztinl bhvir dls with th t mn t th bttm mn, vryn nds t b invlvd nd knw th right ctins nd ttituds fr n rgniztin t sky rckt nd xcl in th futur Strbucks Crrtin is th wrld's numbr n scilty cff rtilr. It rts mr thn 8,700 cff shs in mr thn 30 cuntris. Th cmny is cmmittd t ffring th highst qulity cff nd "Th Strbucks Exrinc" whil cnducting its businss in wys tht rduc scil, nvirnmntl nd cnmic bnfits fr cmmunitis in which it ds businss. (Chris, 2006, 84) "Strbucks urchss nd rsts high-qulity whl bn cffs nd slls thm lng with frsh, rich-brwd, Itlin styl srss bvrgs, vrity f stris nd cnfctins, nd cff-rltd ccssris nd quimnt -- rimrily thrugh its cmny-rtd rtil strs.

" (Hmbrick, 2007, 20) Strbucks Crrtin urchss nd rsts whl bn cffs nd slls thm lng with brwd cffs, Itlin-styl srss bvrgs, cld-blndd bvrgs, vrity f fd itms, slctin f ts nd vn lin f cmct discs. "Th riginl Strbucks, fundd in 1971, ws cmny ssintly cmmittd t wrld-clss cff nd ddictd t ducting its custmrs, n n n, but wht grt cff cn b." (Hmbrick, 2007, 20) "Yu gt mr thn th finst cff whn yu visit Strbucks. Yu gt grt l, first-rt music, cmfrtbl nd ubt mting lc, (Adlr, 2001, 44) nd sund dvic n brwing xcllnt cff t hm.

At hm yu r rt f fmily. At wrk, yu r rt f cmny. And smwhr in btwn thr is lc whr yu cn sit bck nd b yurslf. Tht is wht Strbucks str is t mny f its custmrs - kind f "third lc" whr thy cn sc, rflct, rd, cht r listn." (Adlr, 2001, 44)Th Strbucks Crrtin blivs thir mlys r n f thir mst imrtnt ssts in tht thir nly tru dvntg is th qulity f thir wrkfrc. By crting ridful wrkfrc, by ffring