Diagnosis and Simulation PDA SIM Strategies - Essay Example

DIAGNOSIS AND SIMULATION PDA SIM STRATEGIESIntroduction The obsolescence rate of PDA hardware is one of the highest among other equipments used in current technologies. According to Moore’s Law, the speed of microprocessors is increased by two times what it was after about eighteen months. Therefore, sustenance of hardware investments tends to be tainted with uncertainty, especially in the context of most developing economies, where returns on this type of investments might not be immediately forthcoming.

Therefore, I think that the procurement of equipment should be phased, and a more evolutionary and modular design should be adopted.Strategy The strategy I will use will be a B2B marketing strategy. This strategy will require the organisation to create new segments for the continuous sale of the digital products, which in this case, are the PDAs. Also, there should be a target of assigning the necessary resources to the segments that are being profitable. This strategy might not be immediately very profitable, as there will probably be some more inherent costs, even though some profit is expected, which will help in the company’s actual financial situation.

It is essential to start thinking about producing and marketing new products with the same characteristics which the actual consumers need. The products that the customers want to be on the market should be concentrated on, rather than continuing to offer the same customized products.1. Your company's performance in this run Performance was much better on this run than the first two. I implemented a B2B marketing strategy, and created new segments for the continued sale of the PDAs.

I also assigned relevant resources to profitable segments, and although there are some costs involved in this strategy, I believe that this is a very effective strategy, and will improve the company’s finances in the long run.2. How it compares to the last run This run was more effective than the last, probably due to the fact that I adopted a more evolutionary and modular design technique. 3. Why you think you did better or worse I think the improvement came about because the X7 handheld was priced about the same as the competition, even after the adjustments to make it more desirable had been madeWorks citedKreitner, R.

, Kinicki, A. (2003). Organizational behavior New York: The McGraw- Hill Companies. Retrieved February 12, 2007 from University of Phoenix Resource, MBA520 Resource optimization websitehttp://forio.com/pdasim.htm