StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Retail Marketing and Logistics - Case Study Example

Cite this document
Summary
Retail stores pop up every place where people live. Retailing is one of the world's biggest and growing industries. The industry ranges from a small Mom and Pop's store to the biggest retail chain companies like Wal-Mart and Target. It comprises of specialty retail shops such as The Body Shop or general merchandise stores like 7- Eleven…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.4% of users find it useful
Retail Marketing and Logistics
Read Text Preview

Extract of sample "Retail Marketing and Logistics"

Download file to see previous pages

This paper will identify several theories and concepts on the subject of retail marketing and logistics. The focus of the paper is on one of the biggest international retail stores - 7-Eleven. The company, 7-Eleven, has a worldwide chain of convenience store in different countries. It is a leading operator, franchisor and licensor of convenience stores with 34,800 stores in 17 countries. The name of the company was derived from 7am to 11pm, its operating hours during the early stages of its existence.

Today, the convenience stores are open 24 hours a day, 7 days a week. The company started its humble beginning in Dallas, Texas on 1927 when an enterprising dock employee began offering milk, bread and eggs aside from its core business of selling blocks of ice. The first store was opened during Sundays and evenings; a time when grocery stores were closed. The business idea of an entrepreneur regarding convenience retailing was widely accepted by satisfied customers and became profitable through increased sales.

Ironically, the story of 7-Eleven can be considered as the story of convenience shopping because it is the company that pioneered and invested on the idea. In 1991, two Japanese companies invested millions of dollar to finance the company in order to emerge from bankruptcy. As a result, 7-Eleven became a wholly owned subsidiary of Seven Eleven Japan Company which controls 70% of the company's stocks. The convenience stores in US and the rest of the world are mostly operated through licensees and affiliates.

The paper will tackle the current positioning strategy of the company worldwide. 7-Eleven is positioned as a convenience retail store of consumer goods with diverse products and services that provides easy access to end-consumers. It is in the marketing strategies of the company and its brand name in the market that alleviated the market leadership of the company in convenience stores industry segment.The paper will also explore the competitive environment of global retailing industry where 7-Eleven plays as well as the different business strategies that the company employs in order to be recognised as the world's number one convenience store.

At the end, the paper provides several recommendations for the company in order to sustain its growth in the retail industry. Identified opportunities for the company includes further geographical expansions and investment in private label brands as well as natural, organic products.Current Positioning Strategy7-Eleven stores are positioned as low price general merchandise store that operates for consumer's convenience shopping. The convenience stores are saturated in high income and large traffic locations in order to exploit consumer spending.

The strategy of the company is to become the preferred convenience store of consumers anytime anywhere.Retail Marketing Mix - Lauterborn's 4 CsConsumer wants and needsThe relationship marketing strategies of 7-Eleven follows the first C of retail marketing mix. The company identifies the customer's preferences and tastes as well as its buying trend through an integrated information system and in depth analysis of data. As discussed later on the paper, the layout of 7-Eleven store is carefully evaluated and is changed several times a day in order to respond to the buying

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Retail Marketing and Logistics Case Study Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1513469-retail-marketing-and-logistics
(Retail Marketing and Logistics Case Study Example | Topics and Well Written Essays - 3500 Words)
https://studentshare.org/miscellaneous/1513469-retail-marketing-and-logistics.
“Retail Marketing and Logistics Case Study Example | Topics and Well Written Essays - 3500 Words”, n.d. https://studentshare.org/miscellaneous/1513469-retail-marketing-and-logistics.
  • Cited: 0 times

CHECK THESE SAMPLES OF Retail Marketing and Logistics

Marketing Strategy

Within the African region, many logistics companies are local and have limited exposure to international logistics business.... nbsp; The company will effectively utilize this weakness to ensure the provision of cross-border logistics and increase its market share.... The international experience and presence will enable the company to offer logistics services to increased numbers of clients.... The paper focuses on understanding the business environment remains fundamental in ensuring implementation of a successful marketing strategy....
4 Pages (1000 words) Research Paper

Retail Marketing and Logistics Case Study

Along with retail marketing MixAlong with the vision to open shops wherever there is the prospect for business, Greggs ensure that there is good management of their staff and their products are made to customer's satisfaction.... Their exposure to these social activities gives them the advantage of maintaining good public relations and also the marketing thrust in new regions where they open shops.... Their marketing strategy is intrinsically held together in wooing the customers through the use of benign staff and products expertise....
4 Pages (1000 words) Case Study

Fruit Juice Logistics

The logistics over smaller area around each plant was possible through local transportation.... Until the early twentieth century it was the Fruit Juices that were known and used, however with the introduction of cola drinks their popularity waned.... The main cause for this was the lower cost of the… These factors caught the fancy of the general public and this gave it unmatched market share....
10 Pages (2500 words) Essay

Logistics in Context

Globalization has assisted the company to reform its production methods, expand its distribution area, and venture into the previously unknown territory of retail marketing of seafood industry.... The paper "logistics in Context" presents that young's seafood is well known Sea Food Company, with its headquarters located in Grimsby....
6 Pages (1500 words) Essay

Retail Marketing and Logistics Concept

retail marketing can be defined as a range of activities implemented by retailer so as to promote sales and awareness of products or services offered by a company.... There are some basic principles which are incorporated… Marketing mix comprising of four elements – product, price, place and promotion are basic factors in retail marketing.... In this particular study, an article has been chosen in order to highlight different approaches of retail marketing....
7 Pages (1750 words) Essay

Supply Chain Management and Marketing Strategy

In this sense, the marketing strategy becomes part of the supply chain  … Technology has again come to the rescue of the SCM and use of lean technologies has provided the platform for each participant of the supply chain.... This extended supply chain that begins with purchase ends with deliveries to the final consumer in furtherance of marketing strategies.... The author concludes that a well organized SCM takes all this into consideration and is designed to serve every participant; purchaser, supplier, manufacturer, logistic support and a retail outlet that finally sells the product....
15 Pages (3750 words) Essay

The Management of Business Logistics

The aim of the paper "The Management of Business logistics" is to identify the four critical factors for the success of the maritime logistics sector in terms of business methods and novel technology methods and practices that play an important part in enhancing the performance of the sector.... Indispensable to the marine sector, companies have been managing efficient transportation through ports, for example, the trade encompassing the Asia Pacific region for island countries like Japan, Taiwan, Australia, and New Zealand has accounted for 46 % of the total maritime logistics trade....
17 Pages (4250 words) Research Paper

Contemporary Logistics

… Logistic Management logistics refers to the overall management that is in control of providing actions in a company such as procurement, sales, distribution and production.... logistics synchronizes such actions with demand and it is aimed at increasing Logistic Management logistics refers to the overall management that is in control of providing actions in a company such as procurement, sales, distribution and production.... logistics synchronizes such actions with demand and it is aimed at increasing both corporate value and competitiveness by ensuring customer satisfaction at the most minimal cost while still fulfilling the company's target (Jayaraman & Yadong, p56)....
7 Pages (1750 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us