Presentation of Business Plan for Distance Learning Company - Essay Example

To Mr John Smith From your hotmail.com> 30 June 2006 Presentation of Business Plan for Distance Learning CompanyDear Mr Smith:I am writing to seek your valuable assistance relative to the presentation of a proposed business undertaking to the head and other officer of ABC Company. To finance the start-up activities of this business, which will be engaged in the provision of products and services for distance learning, I intend to obtain a loan from the reputable investment firm. The effectiveness of my presentation will primarily determine their concurrence to my proposal as well as the structure of the loan terms.

In line with the components of the business plan, the presentation will initially cover the industry overview. In this section, prevailing market conditions in the distance learning sector will be briefly touched on. Moreover, the potential competitors will be identified. As evidenced by the increasing sales of distance learning companies, the steadily growing demand for distance learning products and services in light of the advent of modern technology coupled with the changing lifestyle will be emphasized.

The second part will be comprised of the marketing plan. For this section, the strategy pertaining to how to differentiate the products and services the company will be offering to the market will be discussed. More importantly, product samples and service packages will be elaborated on. Differentiation of offerings will be done in terms of adopting a pricing scheme that will suit the budget of targeted clients. It will be highlighted that the company will design and price the said packages competitively.

In order to illustrate this point, comparison of the company's packages and corresponding prices to the identified competitors will be shown. To promote the company and its product and service packages, the advertising program will also be discussed.The final section is the discussion of the financial aspect of the company I will be establishing. This part includes the cost assumptions in connection with the required capital outlay for procuring equipment, utilizing manpower and selecting location for operations.

Aside from these, initial operating expenses for the first few months of operations will be taken into account.In relation to this, the revenues will also be projected vis--vis the costings. From these figures, the total amount to be loaned from the investment firm will be derived. The resulting positive bottom line after capital expenditure has been recouped will be emphasized. Moreover, the generation of above average internal rate of return for their investment in my company will be noted.

For the presentation, Microsoft PowerPoint will be mainly utilized. This will be backed up with a transparency for each slide in case of any computer mishap. Each PowerPoint slide will feature the key points for each section along with the classy visual aids. In addition, copies of the detailed business plan will be handed out so the audience may easily follow the presentation.In view of the above, I wish to solicit vital inputs from you so as to render a greater degree of professionalism to my presentation and make my proposal more palatable to the investment firm.

Please find attached PowerPoint presentation for your reference. Through the years, you have bee an invaluable source of insight for me. Hence, your response will be highly appreciated.Thanking you in advance.Best regards,Your name