Operation Management - Essay Example

Hence the current paper explains the operational scenario of Online DVD rental business with the special concentration of recently entered brand - EASY DVD group. The one of the chain entrepreneur’s brainchild Easycinema has launched its Online DVD rentals from March 20005. The recently emerged branded product has come out with the many features to unleash the market, where the earlier giants have left. As the competitors of the online DVD rental industry are in price war with highest credits, the Easy group has come up with the best features in DVD listings, facility and logistics.

Keeping the complete entertainment in the motto of the vision in setting up the DVD rental business, the easy group follows the rest of the players with no late fee for the returns. However the mind-boggling situation for any strategist of such logistics is the time frame. Customers anticipate for the quickest delivery of the DVD, soon after they click on the button, according to their schedule. This supply at anticipated time makes to concentrate much on the product delivery logistics. Supply Chain Management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all Logistics Management activities.

Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-party service providers, and customers. In essence, Supply Chain Management integrates supply and demand management within and across companies. Logistics Management is an integrating function, which coordinates and optimizes all logistics activities, as well as integrates logistics activities with other functions including marketing, sales manufacturing, finance and information technology.

" But there are some boundaries and relationships of Logistics Management adopted by the Council of Logistics Management; "Logistics Management activities typically