CREATING AND STARTING A NEW BUSINESS VENTURE - Essay Example

We will focus on selling wine directly to the customers and also they can order the product through telephone and our website. During the initial stage, my agency will concentrate only on sales and marketing of wines. We will make a commitment of offering innovative services to our customers. They can get wine cases delivered to their homes or party areas and offices. We will offer free delivery service to all customer orders irrespective of the quantity or value of the order. Our main strategy in business is to evolve a membership scheme for our customers on yearly, quarterly or monthly basis.

The customers can become members of our club and our membership will be categorized into three types i.e. platinum, gold and silver. The members will be issued with a card through which they can place the orders and they will get yearly dividend. We will get the products supplied through several manufactures so that we can meet the personalized requirement of each customer and sell through our outlets and other sellers and restaurants. We intend to start our wine shop in London because of the ever growing demand for wine in this area.

At the initial stage of our business, we will concentrate only on sales and after getting a market share we will try to produce our own brand apart from selling vintage wine of a specific group of elite clientele. Our aim will be to provide the best quality wine from good wine producers across the globe at a reasonable price in London and also to facilitate free any time delivery to attract large volume of customers. From a market survey it has been revealed that the marketability of wine in the London city and its other parts is quite high, especially in the case of vintage wines.

There are a lot of clubs, restaurants and other organizations where wine is consumed in large quantity. Most of the