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Marks and Spencer: Breaking Industry Norms - Essay Example

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This essay "Marks and Spencer: Breaking Industry Norms" is about its zenith in profitability company in 1998 after which its profits took a steep plunge. The big step came when M& S decided to break Industry Norms and opt for a new Positioning Strategy. But it was a gamble that paid off…
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Marks and Spencer: Breaking Industry Norms

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