Gloal corporate strategy - Essay Example

Summary

The food retail market has witnessed several changes in the form of joint ventures, acquisitions and mergers to become one of the strongest retail markets across the globe. With globalisation, some of the leading companies of this industry like Walmart, Carrefour, Tesco, Kroger…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER95.1% of users find it useful

Read Text Preview

Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 12 (3000 words)
Downloads: 5
Author: sage14

Extract of sample "Gloal corporate strategy"

Download file to see previous pages

It has been estimated that Asia will witness the highest growth in the retail food market. To become market leaders, Walmart, Carrefour and Tesco have adopted several innovation strategies which have ultimately helped them to become global leaders. Walmart’s growth under the leadership of Lee Scoot needs special mention as the company has made significant breakthroughs after he became the company’s CEO in 2000. Kapner S., February 2009, Changing Of The Guard At Wal-Mart, Cable News Network: A Time Warner Company, [Online], Available: http://money.cnn.com/2009/02/17/news/companies/kapner_scott.

fortune/index.htm, [2 May 2009] 21 The Unending Woes Of Lee Scott, January 2007, Cable News Network: A Time Warner Company, [Online], Available: http://money.cnn.com/magazines/fortune/fortune_archive/2007/01/22/8397972/ , [2 May 2009] 23 Carrefour has grown to become one of the global food retail giants by expanding both domestically and internationally. It started off by entering into joint ventures with the local companies. The company was the first to introduce the concept of hypermarkets and its first international foray was marked by setting hypermarkets in Brazil in the year 1975.

(Holtreman A, n.d). Carrefour and Promodes merged forces in 1999 to form the largest food retailer within Europe. This merger made them the second largest global retailer with their presence stretched to cover almost 26 countries. (Merger Carrefour – Promodès, n.d.) This merger promised to have an overall beneficial effect on the business of the two merged entities. The aftereffects of the merger were supposed to benefit the stakeholders of the company at large. Suppliers would be able to reap the advantages of increased export opportunities and customers would be able to get their hands on an array of new products.

This deal was mainly drafted by Carrefour to save itself from falling prey to Walmart, the leading US food retail giant, as the latter

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Gloal corporate strategy

Corporate and Global Strategy

Q2: A leader is someone who sees the organization as a whole and acts as a visionary.... He takes initiative and involves every employee.... But this gives rise to the question whether leaders shape the organization or whether the organization shapes the leader?... hellip; Shaping is done by the organization and the leader both, it is not one-sided....

12 Pages (3000 words) Essay

CORPORATE AND GLOBAL STRATEGY

corporate strategy corporate strategy can be referred to as the guide of decision making which is responsible for determining and revealing the purpose and objective of the organization.... Furthermore a corporate strategy also highlights plans and policies by which the organization will be able to achieve those goals.... Business strategy is often referred to as a process and continues along with the business.... Nevertheless the strategy of a company needs to be reviewed after a certain interval of time, so that the current strategies meet the changing needs of the customers and matches the changing business environment....

14 Pages (3500 words) Essay

Global Corporate Strategy - The Merger between Air France and KLM

The firm was clearly able to use its links with the American and other global leaders in order to successfully challenge the new firms which started to follow the same merger strategy after the success of Air France and KLM.... Introduction Core competencies and dynamic capabilities of organizations are considered as essential strategic advantages which firms develop over the period of time....

4 Pages (1000 words) Essay

Corporate and Global Strategy

Using Ellis & Williams 4Cs framework (1995, p.... 07), analyse the global automobile manufacturing industry in 2007.... The answer should address the following issues: Are the industry's products truly 'global', i.... .... the same products in all markets Are the industrys products becoming more or less global What are the key pressures facing MNEs in the automobile industry today And also refer to the macro-environmental analysis for question one the Global Automobile industry. … Like any other industry in the current global environment, the global automobile manufacturing industry has undergone rapid transformation due to integration of economies....

13 Pages (3250 words) Essay

What Lies Ahead for Electrolux

Electrolux's marketing strategy had always advocated going to the customer rather than the customer coming to them.... Door-to-door sales gave way to demonstrations at trade fairs and retail shops, but the strategy did not have the desired effect.... In a business environment, a visible brand name such as "Electrolux" can easily determine success or failure in the marketplace....

11 Pages (2750 words) Essay

Corporate and Global Strategy

This study is initiated to investigate and analyze the Tesco corporate strategy.... Andrews defines corporate strategy as "the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals, produces the principal policies and plans for achieving those goals, and defines the range of business the company is to pursue, the kind of economic and human organisation it is or intends to be and the nature of the economic and non-economic contribution it intends to make to its shareholders, employees, customers, and communities"....

10 Pages (2500 words) Case Study

Corporate Strategy for Global Steel Manufacturing Industry

(Euro strategy Consultants, Global Steel Industry Outlook to 2014, p.... The Global Steel Industry refers to the production of large family of metals.... These are alloys where iron is mixed with carbon and other elements.... Steels are mild, medium or high-carbon steels in accordance to the percentage of composition of carbon which is never greater than about 1....

9 Pages (2250 words) Essay

Corporate and Global Strategy

This paper examines the general corporate strategy of Cadbury Schweppes, a company that produces and sells candy, chocolates, and drinks.... Its strategy is examined in order to find out the reasons for its success and to locate possible points that should be considered in the future.... In this context the 'research on industry structure has investigated the influence of economic structure on competition, the advantages of strategic industry control, and the industry factors that influence profitability whereas research stream has examined how external changes such as changing customer needs, new technology, government policy, globalization, and economic cycles affect a company's strategy'....

16 Pages (4000 words) Term Paper