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Intellectual Property Law, Scenario based question - Essay Example

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Summary
Intellectual property rights are regarded as integral assets of a business and serve as valuable components to the protection and advancement of a company’s interests. Apart from providing an advantage against competitors, an intellectual property can also be traded as a…
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Intellectual Property Law, Scenario based question
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Marina and Ms. Leona developed a concept while at college and used it upon graduation to develop related products and market them through the companies they had established. Their products, known as the ‘Bus Weasel’ and the ‘Tube Ferrett’, operate by sourcing data from GPS locators on public vehicles and video images from CCTVs in the London underground to estimate the amount of congestion at various traffic points and compute alternative, less congested routes that the users of these products may take to overcome potential delays.

The two products described above have faced intense criticism through the publication of a book titled ‘Rush Hour Weasel’ that has not only criticized their concept, but has also projected them as threats to public security. Further, another company is marketing a similar product known as the ‘Metro Rat’ in the cities of New York and Paris and hopes to expand into other locations. Under these circumstances, Maria and Leona (henceforth referred to as the Clients), who maintain registered trademarks for all their products, logos, brand names and slogans, face the potential threat to their business from various corners.

The subsequent chapters will highlight some of the avenues that the clients can adopt in order to mitigate the risks faced by their companies and products s using the laws for intellectual property. There will also be an elaborate focus on utilizing these laws to identify areas for charging the publishers and the competitor on relevant grounds to make up for any damage caused. A copyright is an intellectual property that provides exclusive rights to the owner of an original piece of work for a specific period of time.

A copyright covers several aspects concerning the intellectual property ranging from its use and distribution to its publication and adaptation1. Without a copyright, or after the expiry of the copyright, the work is

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