Marketing and PR: budget - Essay Example

Summary

It has established itself as a leading outdoor event, and the only “consumer show that covers the breadth of outdoor activities…

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER93% of users find it useful

Read Text Preview

Subject: Miscellaneous
Type: Essay
Level: Undergraduate
Pages: 4 (1000 words)
Downloads: 2
Author: qabshire

Extract of sample "Marketing and PR: budget"

Download file to see previous pages

It will break down the barriers of elitism and the fear of trying out new activities. 1-B. TARGET MARKET: The market segments of the company are outdoor enthusiasts, gym members and family & non-active members. However the premium customers of AL Fresco are outdoor enthusiasts. Therefore, the key message is directed towards them. These targets will help the Al Fresco Show to establish and maintain its present market leadership position by consistently offering better experiences. Appropriate marketing initiatives must be used to achieve these targets. 2. Geographical expansion strategy via E-marketing: People from faraway places will be targeted on websites and global media.

The theme behind the E-marketing will be “spend your vacations with us” which will motivate them explore the new adventure. They will be provided with sponsored copies containing travel advice so that they can plan their vacations in UK and have a memorable trip with Al Fresco. 1. Brand leadership will be built via aspiration marketing of the specialist areas: the specialist areas of Al Fresco show are diving, canoeing climbing, and mountain biking. Cristiano Ronaldo will be used for marketing these sports.

In addition to this, outdoor enthusiasts can enjoy “world theatre” visitor experience where leading celebrities will share their experiences and achievements. 2. Customer intimacy via CRM and membership loyalty: Customer “database” will be developed to record the customer behaviour and experiences. Based on that record, regular customers will be given all the benefits and facilities so they can feel valued. Continuous communication and exclusive offers will be provided to ensure long term relationships.

1 Maintain strong bonds with existing partner via direct marketing: company will establish continuous communication with the partners. Event brochures will be sent via direct marketing to keep them update about all the new happenings and premium offers will be

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Marketing and PR: budget

Management to Achieve Organisational Objectives

budget and the associated stages and processes surrounding are of the utmost importance and value to companies all over the world.... Moreover, it is important to understand that a budget is developed to insure that management is working toward the same goal, with a knowledge base of the organizations' resources and constraints.... Although strategic planning, budget forecasting, performance analysis are inclusive operations of the budgeting process; it is ultimately up to the financial analyst to determine whether the budget is guiding the company toward the achievement of its goals....

8 Pages (2000 words) Essay

Marketing Budget Summary

% of sales for national advertising and marketing and administrative expenses while 2% of sales to local advertising.... Basing the budget calculation on this the advertising expense can be budgeted to be $14 million in 2006 and $19 million in 2007. … Panera does extensive market research in all its states which includes various types of research tools such as online and offline surveys and focus groups.... Marketing budget Summary Panera's marketing program consists of various strategies which have been listed below with the amount of budget allocated to each of them for 2007....

2 Pages (500 words) Essay

The CFO & the Performance and Budget Review

What should be his or her role in the… General practice in corporate sector is, President of the company doesone-on-one meeting with departmental heads because every department is responsible for its own budget.... Same goes for this case, president should have one-on-one meeting with VP marketing being responsible The company president is reviewing the performance and budget of the marketing department with the vice president of marketing.... eneral practice in corporate sector is, President of the company doesone-on-one meeting with departmental heads because every department is responsible for its own budget....

1 Pages (250 words) Assignment

The Effectiveness of Budgetary Control in Unpredictable and Dynamic Environments

This is because they provide a framework within which a budget can be streamlined and directed to reflect issues and matters that occur in reality.... The paper will evaluate and discuss the effectiveness of budgetary controls in “A budget is a quantitative expression of a proposed plan of action by management for a future time period and is an aid to the coordination and implementation of the plan” (Stefan et al, 2006; p357).... A master budget is an integration of strategic objectives and operational plans to present a summarized financial statement that is expected of a corporate entity over a period in future (Freeman, 1997)....

6 Pages (1500 words) Essay

Managing Budgets and Financial Plans - EVENTIS Company

EVENTIS is preparing a budget for an upcoming musical event.... The initial budget was prepared by EVENTIS by looking at past experiences and through gaining information about the source.... The paper "Managing Budgets and Financial Plans - EVENTIS Company" discusses that each new event is an opportunity to gain further knowledge into the event creating the world....

9 Pages (2250 words) Case Study

Manging Finance: The Concept of Budget and Budgeting

The author concludes that the budget and budgeting technique has undergone constant change to fit the changing market condition.... nbsp;… The underlying truth behind budget is whatever precaution does the management adopt, there will always be a gap between the actual and perceived.... While setting the budget for the future, management has to undertake historical data into consideration, but in the fast-changing globalized world, no one can predict what will happen in near future....

10 Pages (2500 words) Research Paper

The Budgeting Process Adopted by HK Corporation

As explained by the consultant, though the sales budget, operation budget and the marketing expanse budget all are correctly planned, still the company failed to achieve its sales and profit target.... As the company cut the allotted budget, marketing plan gets disturbed.... When the management founds the performance of any department is not as per the budget, they ask for an explanation.... For attaining the sales targets, proper marketing strategies should be used....

6 Pages (1500 words) Case Study

Budget and Budgeting, Cost and Costing

… Budgets and Budgeting A budget is an agreed financial plan containing all planned sources of revenue and expenditure for a given time period.... A budget is derived from the organizational goals & policies and is often based on time series forecasts.... Using this data and other factors, budget is prepared for the limiting factor of the firm such as cash, sales, capacity and so on.... The master budget is then compiled from the budget for limiting factor and other derived budgets....

3 Pages (750 words) Essay