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Case study , subject HUMAN RESOURCE STRATEGIES FOR THE INTERNATIONAL MANAGER - Essay Example

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Manners Europe has been operating in the European Union through its chain of retail stores that have worked as a successful enterprise in the United States. The European expansion has led the company to boost revenues from $1.5 million to $10 million using stores in the…
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Case study , subject HUMAN RESOURCE STRATEGIES FOR THE INTERNATIONAL MANAGER
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This work has looked into the problems in detail using a combination of academic as well as practical perspectives so that fitting solutions can be derived. The results from this study indicate that Manners Europe will have to restructure current human resource management practises without compromising the overall framework brought in from the parent company. Measures include changes in the work schedule styles, compensation patterns as well as hiring and screening procedures. Manners Europe is experiencing visible problems with its human resource management framework being implemented in the European domain.

The bulk of these problems originate from Netherlands that has comparably different norms from the American principals. The markedly different cultural attributes resound from the fact that employees expect different behaviour from management while management expects different behaviour from employees. As a result of this friction, neither employees nor management are able to solve this dilemma. It must also be borne in mind that Manners Europe derives itself and its structure from its American origins.

Competitiveness and efficiency are the rule of the day for Manner Europe’s higher management who have been bred accordingly in the American organisational cultural perspective. However, for the Dutch working for the organisation, this mode of operation is opposed to cultural values that they have acquired through their socialisation process. The situation demands that the existing Americanised human resources framework of the organisation be adapted to the peculiarities of the Norwegian situation.

However, while such an adaptation is being initiated it must be kept in mind that the entire framework should not be remodelled. Such a remodelling attempt would lead to multiple problems such as increased costs for remodelling as well as deviation from the principal

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