Broadway Cafe E-business Processes - Essay Example

An e-business strategy can help considerably because the internet is an important part of our lives. The B2B model will help us and our partners for data access that may include shipment dates, statuses and many other things relating to business.

Our response would be an apology to the customer and in the meantime, we will also aware him or her of our reasons behind the implementation of the children's Story Hour.
The customer's hate toward children is a personal matter of him or her. So in my opinion the viewpoint of the customer is unethical.

We would ask our customers and employees to leave suggestions and comments in our suggestion boxes placed inside the café and also on our websites in order to encourage open line communication. With coming suggestions and comments we would be able to know our lacking and immediately start working to improve our services.
We here in Broadway Cafe use an e-business strategy to be in touch with our customers and also to attract new consumers. As we are working with online business services we keep our customers updated with new offers. We will give the opportunity to our customers to create an online account to give them the opportunity to keep in touch with us. Our registered customers will get periodic offers and discount through email. We will use social media for promotions and customer attractions. There could be three easy ways for our customers to keep in touch with us easily.

1. By visiting our Facebook page.
2. By following us on Twitter.
3. And through by our email address.
E-business strategies being very cheap advertising solution will help Broadway Cafe to attract customers and grow sales and provide encouragement for customers to visit the cafe. The advertisement will contain promotional discount coupons for encouraging more purchases which will also increase sales.

Café Broadway could take advantage of effectiveness metrics. Our website will get our name out to the general public, promoting special deals and offers, etc. With the use of the effectiveness metric, we will be able to get feedback from our customers and to see how much consumers are satisfied with Broadway Cafe. We will use tracking options on our website to track the amount and number of time visitors spends on our website.

We would use an online ordering process to communicate the requirements to our partners and suppliers. The online website also gives us an opportunity to set up an online ordering system for customers for online ordering. We can use email for communication with our partners and suppliers. Online communication is the easiest way for us to reach our customers and partners.

An intranet portal will help our employees to access the official email addresses, receive important information from the management, etc.
Definitely, we would use the small kiosk in our Café that would contain supplies of sugar, straws, napkins, etc arranged well, that could be easily and freely accessed by customers. Read More