Synergy between Service Design in Some Unit in the Company and Its Service Pricing of Microsoft - Essay Example

The fast-changing socio-economic dynamics have created a fiercely competitive business environment. The advancing technology has considerably narrowed the knowledge boundary amongst the organizations, necessitating an innovative approach that would provide their goods and services with differentiating elements to give them cutting-edge leverage. Indeed, forging strategic business linkages and promoting networking with other business entities provide the firms with a plethora of informed choices for improving and improvising their performance outcome.

The data, information, and knowledge, therefore become critical elements of the informed choices that help exploit new opportunities in the real world and necessary business tools in the ever-expanding and competitive global environment. In such a scenario of the knowledge-based competitive environment of the corporate world, the synergy between service design in some units of the company and its service pricing becomes the major enabling factor of competitive advantage. Microsoft is a scintillating example of exploiting synergy to maintain leverage.

Company profile Microsoft Corporation, an international computer technology company, is known for developing, producing, supporting, and even licensing a broad range of software products predominantly for computers. One of the most notable products of the company is its best-selling software pertained to as the Microsoft Windows operating system as well as the Microsoft Office suite of productivity software. The company’s products have all accomplished near-ubiquity in the market for desktop computers.

It has branched in other markets, possessing assets such as the MSN Internet portal, MSNBC cable television network, as well as the Microsoft Encarta, which is essentially a multimedia encyclopedia. The areas of business also include marketing and sales of both computer hardware merchandise like that of the Microsoft mouse and even home recreational products like that of the Xbox (Microsoft, 2001). Service design vis-à-vis service pricing