Men as Contemporary Shopping Spectacles in London - Essay Example

Only on StudentShare

Extract of sample
Men as Contemporary Shopping Spectacles in London

London's Covent Garden market surfaces as a prime example of a shopping spectacle for men incorporating all pleasures of consumption from packaging, presentation and buying. American Classics is a store located in the area which caters only to men and their accessories in the form of international American type clothing. The layout of the store is designed to inform and incite men into consumption and also as spectacles to be gazed at. Men are emerging everywhere as hungry predators for all things aesthetic. They are even making a go for cosmetics and beauty products like never before. They even make their own choices rather than depend on their partners to do the obvious. They seem to be better informed than most women these days. Men are gradually becoming aware of their bodies and their looks which is what gives proof for today's metro sexual male; shaving creams, colognes, soaps, clothes, shoes, hair and skin products being the order of the day. Gadgets and gizmos follow close by. ...
Download paper

Summary

The late nineteenth and early twentieth centuries saw a growing feminized consumerism. Women have been classified as an active consumer and also a spectacle under the masculine gaze. But what the period also saw is the consumerisation of masculinity; a paradoxical statement but nevertheless, the advertising industry motivated the men to consume male " beauty culture " products and other commodities claiming to modify the male body.
Author : kuhicorville

Related Essays

Shopping Centres in Prague
They are also choosy in selecting the shopping centres. This research is aimed at studying the shopping centres in Prague and what are the preferences that the people who use it have.
...
12 pages (3012 words) Essay
Online Shopping in Thailand
Therefore it has become necessary to conceptualize a online shopping mode that suits the Thai culture and satisfies most of the needs of the consumers. The present study intends to do so through quantitative methodology by undertaking survey through questionnaires and perform parallel research so as to collect information regarding their problems and requirements in the online shopping that may encourage them to make online purchases. The collected data further will be compiled and analyzed in tabulated format to arrive at a formidable conclusion and recommendations for conceptualizing online...
8 pages (2008 words) Research Proposal
Window Shopping in Britain
The reports by the media that shopping is a major pastime activity in Britain, is true. Zara Fashions is one of the fashion and clothing companies that invest heavily in marketing its products.
...
4 pages (1004 words) Case Study
Online Shopping Behavior of Women
Previous research studies have already identified several differences in the shopping behavior of males and females in conventional "bricks and doors" retail stores. For each of the key questions below that will guide the online shopping research, a summary of what we already know is provided. The surveys and other sources will yield further information about men's and women's online shopping habits. Analysis will show whether men and women continue to exhibit the same patterns, or develop new ones based on their experiences and preferences in the visual-only online shopping environment. Among...
4 pages (1004 words) Essay
London bombings
Fifty six people, 4 of which, the bombers, died in London on 7 July 2006 as a result of coordinated bombings at 3 points in the London underground train network and one double decker bus during the morning rush hour. About 700 were injured from the bombings: 340 at Russel Square; 90 at Aldgate; 163 at Edgware Road and 100 at the bus explosion at Tavistock Place. 350 of whom were treated at the scene and the rest treated at nearby hospitals: Royal London Hospital and St. Mary's Hospital in Paddington. Non-British victims of the bombing include people from Australia, China, Colombia, Israel, New...
8 pages (2008 words) Essay
are men the victims of equality in contemporary organizations?
The fact that such practices exist indicates that organizations are not gender neutral. Just like certain issues can place women in a disadvantaged position, there could be issues that can place men at disadvantage. It is this exclusion along with the perceived improvement of the position of disadvantaged groups that has contributed to the perception that men have been disadvantaged by equality (Burke and Black reading)
...
10 pages (2510 words) Essay
men vs women online shopping
Most of their experience of consumer activity is in the form of receiving gifts. For children, a "gift" is anything they get beyond the basics of food, shelter and tools necessary to perform their studies. They soon recognize specific occasions for receiving gifts, such as their birthday and holidays like Christmas, Easter, and Hanukkah, among others, but continue to seek and receive gifts for other reasons such as good behavior or success in school. Often a gift for good grades is given at the end of the school term. This is all considered "dependent" consumption, as children do not yet have...
10 pages (2510 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!