1. "McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. To achieve our vision, we are focused on three worldwide strategies:
This definition will be a guiding point in the evaluation of the mission statements of McDonald and Dell, Incorporated.
McDonald's mission statement can be classified one of the best examples in the global corporate arena. The mission statement clearly defines what the company is and what it wants to accomplish-"to be the world's best quick restaurant experience." This future goal is backed by the strategies which the company will employ-"outstanding quality, service, cleanliness and value." Furthermore, the mission statement is crafted with the company's stakeholders in mind. McDonald emphasizes that it wants that it will be looking after its employees, customers, and shareholders. Written in clear and simple language, the message that McDonalds want to communicate is clearly delivered and is understood by any individual. The mission statement is clear, precise, simple and is very suitable for the world's largest fast food chain.
In comparison, Dell's mission statement is more inclined in the company's future than on what it is. It should be noted that Dell's mission statement can be applied to any computer manufacturer. ...