The reason is obvious to this decade where for a customer the phenomena of switching over and over a brand is not a tough decision to make. Since the market is saturated for brands, and competition has swayed every brand to be as good as its competitor, traditional marketing does not work as much as e-marketing does. However there are some factors to which I think traditional marketing is still preferred by many of the retailers. Those factors when viewed in the light of the electronic commerce appear as 'threats' to many of us. For example electronic transactions which are concentrated only within a certain number of product categories, poses a threat to many of the e-retailers (Fritz et al, 2002, p. 73). However there are some other good reasons for choosing e-marketing. The easy integration of the traditional strategic marketing tools, which include generic marketing strategies, competitive marketing positions, and capabilities, into the e-marketing environment provides the consumer a user friendly edge to opt for the specific brand.
Traditional marketing in the context of social issues has significantly affected our technology driven society. According to many marketers dependence on traditional marketing strategies to bring about desirable social change has bought problems for the society…
Marketing is the central part of any business activity. Traditionally marketing was considered as the way by which peoples were convinced for taking up the deal. But since then there has been a drastic development in the concept of marketing. The methods of marketing have altered enormously for the betterment.
Therefore, many business organizations have taken advantage of the cheap found resources on the internet in order to sell their products at half the price and reach out to a much larger consumer base, all over the world, by selling their products online. This kind of marketing, where products are bought and sold on the internet, or online, is known as e-marketing.1 Moreover, what makes e-marketing better is that it does not only include buying and selling through websites but also through personal aspects like e-mails and other forms of wireless media.
E-marketing is not a different subject altogether. It is built on existing marketing theories. It only incorporates the emerging body of e-business, e-commerce, and e-marketing in the light of the difference between the internet and other Medias.The innovation in technology and the ways in which we interact with them has changed dramatically.
Electronic marketing or e-marketing means making use of digital technologies to help sell your goods, products or services to the customers. These technologies are an important addition to traditional marketing techniques no matter what the size of your company or your business model is.
In this way, marketing is directed at attracting customers to products or services, using the "functional department-store approach." (Wikipedia) This means observing the four P's of the marketing mix - pricing, product management, promotion and placement.
The advantages of eMarketing are as follows: reduction in costs through automation and use of electronic media ;faster response to both marketers and the end user ;Increased ability to measure and collect data; opens the possibility to a market of one through personalization; and Increased interactivity .
The mixture of traditional marketing and commerce and Internet services creates a new form of marketing: e-marketing and e-commerce, that are the most common marketing tools for compnies these days. This theories were not only analyzed in this essay, but also its modern and future possibilities, operations, effects and issues were compared.
Usually, the company ships the items ordered but now they have decided to make them available through the internet only and not exactly ship some of their items. They have taken a slow and steady wins the race approach to enter the market because the idea is new and has a
ws for a good enough understanding of how well these brands and companies can make use of the Internet and thus bring in the much needed value and mileage.
The advantages of making use of the Internet are many since the audience gets to know about the marketed entities very
Over the previous few years, internet has accorded significant attention of marketers as one of the cheapest sources of marketing products and services. The growing popularity of internet related to its usability
12 pages (3000 words)Essay
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