Marketing Plan for Dell India Sales - Case Study Example

Only on StudentShare

Extract of sample
Marketing Plan for Dell India Sales

It's budgeting and the organization's implementation strategies are also considered in the final plan.
Dell is the second largest PC manufacturer in the world and has 60pct of its revenue from the US which is the largest market. However, with the recession and the attempt to malign Dell in this country, the company is looking for markets outside the US. The increasing market for laptops and desktop PCs in China, India, Brazil and Russia have given reason for Dell to make strategies to depend less on the US market and expand to other regions of high yield. Its presence in India since 8years has given it much exposure to make the appropriate strategies to suit the Asian market, particularly the Indian market, which has the most potential.
The economic advantages that Dell offers for the local market and which have been successfully displayed in China have more reason for Dell to gain a foothold in the already tapped PC market in India despite the presence of other strong contenders like HP, Lenovo, etc. and its own presence in the country for over six years now. The advantage on GDP with every investment by Dell enables it to gain faster penetration into the local market and enter other frontiers too.
"Then there is the multiplier effect. ...
Download paper

Summary

The marketing plan for Dell, India is charted with the emerging PC market in the country in mind. The external market environment is scanned for gauging the market potential for the company along with an evaluation of the internal market environment for determining its strategy for products and pricing…
Author : brakusruss

Related Essays

Offshoring Sales Plan
Microsoft Great Plains, Navision, Microsoft CRM, Microsoft RMS, Remote Support Technology and Customization packages will serve to enterprise accounting, electronic requisitions, automation of operations, retail management, to have cheaper consulting rates and a specialized customization in development of automation and services. 1...
5 pages (1255 words) Essay
International Marketing - Theory
The purpose of laying importance of marketing and marketing plans in the first paragraph was to narrow down the topic towards marketing strategy, its formulation and its purposes for the firm it self. Now when we talk about strategy planning in marketing, we basically tend to make a match between organizational resources and its goals i.e. what an organization can really do by utilizing its resources and what its managers wanted to do (Kotabe 2007). So the strategy basically matches or ties up both ends of the same string so it could be implemented and formulated. If we delve deeper into the...
10 pages (2510 words) Essay
Sales Organizational Plan
Sales Organizational Plan ...
5 pages (1255 words) Essay
DELL
The Dell Company faces major competition from other companies, this include Apple, Sun Microsystems, Gateway, Sony, Asus, Toshiba and Hewlett Packard which is also referred to as HP. All this companies are its competitors but HP is its major competitor, competition increased when HP merged with Compaq in the year 2006, this meant stiffer competition and the company lost its market position to become the second largest seller of computers and computer appliances....
5 pages (1255 words) Essay
Dell Marketing
The Chinese market had grown to be the largest in the region from a volume standpoint, and as with each of the company's international channels posed its own set of unique challenges. The market leader domestically was Lenovo, a company which had an extensive small-to-medium scale business model appropriated for the country....
2 pages (502 words) Case Study
Full analysis of Dell PLC
The strategy enabled the organization to serve the needs of their customers with some very effective solutions. Dell custom assembled each computer according to the selection of options by the clients, which lead to lower prices than competitors but enhanced convenience to customers and to the company (Wikipedia, 2007). Over the past twenty three years, Dell worked hard and overtook industry giants following their own business model of direct selling instead of going through retailers and reseller (Lee, 2006)....
12 pages (3012 words) Essay
DELL IN E-COMMERCE
It is about reaching out to individual customers and establishing brands to suit individual requirements. This study seeks to address the fundamental reasons for the tremendous ovation accorded to Dell over a period of time. Since Dell seems to have gained popularity as the most sought after computer Company, it is but natural, that other Companies would like to emulate its ways to chart and navigate the courses for their success. This business study seeks to highlight the reasons for the success of Dell, especially in the context of its close liaison with customers and vendors and building an...
12 pages (3012 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!