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Case Study example - Marketing Plan for Dell India Sales
Pages 18 (4518 words)
The marketing plan for Dell, India is charted with the emerging PC market in the country in mind. The external market environment is scanned for gauging the market potential for the company along with an evaluation of the internal market environment for determining its strategy for products and pricing…
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It's budgeting and the organization's implementation strategies are also considered in the final plan.
Dell is the second largest PC manufacturer in the world and has 60pct of its revenue from the US which is the largest market. However, with the recession and the attempt to malign Dell in this country, the company is looking for markets outside the US. The increasing market for laptops and desktop PCs in China, India, Brazil and Russia have given reason for Dell to make strategies to depend less on the US market and expand to other regions of high yield. Its presence in India since 8years has given it much exposure to make the appropriate strategies to suit the Asian market, particularly the Indian market, which has the most potential.
The economic advantages that Dell offers for the local market and which have been successfully displayed in China have more reason for Dell to gain a foothold in the already tapped PC market in India despite the presence of other strong contenders like HP, Lenovo, etc. and its own presence in the country for over six years now. The advantage on GDP with every investment by Dell enables it to gain faster penetration into the local market and enter other frontiers too.
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