StudentShare solutions
Triangle menu

Services marketing environment - Essay Example

Not dowloaded yet

Extract of sample
Services marketing environment

Moreover he will give some recommendations from the results and the analysis, which will help the hotels to be improved.
The purpose of this chapter is to provide a summary as well as an interpretation from research findings of the secondary data, by books, journal articles, reports, electronic databases and websites in order to drown the literature. In addition, an in-depth analysis of the roles and purpose of the HR in organizations in general will be included, how HR assists in the organization and how HR helps the organization strategy. Moreover, the research is concentrated on the HRM in companies. Finally, some information about the HRM in hotels will be given.
This chapter is very helpful in increasing the knowledge relative to the studying area since the results and the findings of the primary data will be related with the literature review. Therefore, the knowledge from literature review is going to provide a more professional research that will focus on the purpose of this research. Also, the purpose of this is to offer an overview of significant information published on the topic in order to narrow down the research questions to a specific, suitable form.
'The study of consumer behaviour is at this time seen as a 'behavioural or social science.' There are many that would challenge that this is a misnomer although it is not strictly a 'science', in it purest form when compared with the 'Natural' and 'Mathematical sciences'. Watson states, "Behavioural Science is a purely objective experimental branch of Natural Science."
To understand the real reasons people purchase one brand over the other, it is necessary to understand their underlying needs and concerns. In the past the theory of consumer behaviour has come from psychology; however, with further study sociology, anthropology and economics also contribute.
Social Influences/Class:
'Social class membership serves consumers as a border of reference for the growth of attitude and behaviour.' The hierarchical aspect of social class is significant to marketers. Consumers purchase products based on, either their own or a senior class, or their wanting to have an improved role and status in life (Andreassen, Paul B. 2002, 371-389).
Interest have to be paid to social class, as it is a natural form of segmentation, which determines buyer behaviour. Due to this, Geodemographic clusters were developed to locate concentrates of consumers with particular characteristics. Many companies design products or services for specific social classes. Consumers from the lower classes may only dream of owning a BMW or Jewellery from Harry Winston, therefore marketers would not target them (Arkes, Hal R., 2003, ...Show more

Summary

The author is being used both qualitative and quantitative research for more complete image of the research situation. The methods that are going to be used for the purpose of this research are questionnaires with close questions for the consumers of the daily purchase and interviews with open questions to the two HR managers of the companies.
Author : cydneyjones
Services marketing environment essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Services marketing environment"
with a personal 20% discount.
Grab the best paper

Related Essays

Services Marketing
Many new industries have been emerged since last two decades. Industries can be categorized as per their nature of business activities. Primarily, there are two major kinds of industries that include the manufacturing industries and services industry. The manufacturing industries are engaged in production using multiple of resources and they deal with tangible products.
6 pages (1500 words) Essay
Marketing Environment of the Financial Services Industry
This is through diversifying and enhancing the expansion of banking and pecuniary sectors. It is the monetary and business entryway between regional, upcoming and global markets and contributes considerably to the UAE’s nation building objective. The new Amending Law does not alter the responsibility of the DIFC; rather its configuration is being enhanced to further the initial targets and clarify authority processes.
6 pages (1500 words) Essay
Services Marketing
Deregulation called for private players which induced competition in an earlier subsidised monopoly market. Industry grew by a series of cost cutting measures simultaneously followed by volume increasing approaches and a lot of acquisitions in a highly competitive market (Stagecoach Group, 2013A).
14 pages (3500 words) Essay
Marketing Environment
This is further made possible by availability of detailed objective, understanding of the internal structures of the business and the market in which the firm operates which are prerequisites for effective and cost- efficient marketing management strategy.
10 pages (2500 words) Essay
Services Marketing
The size of the service sector is increasing in almost all economics around the world. As a national economy develops, the relative share of employment among agriculture, industry (including manufacturing and mining) and service changes dramatically (OECD, 2000).
12 pages (3000 words) Essay
Services Marketing - Internal marketing
Information technology has changed the world to the extent that it has become infused with life and work. Advanced technology has enabled businesses to come closer to their customers and anticipate their needs. Internet is aggressively used as a platform to enhance business and serve the customers.
10 pages (2500 words) Essay
Services Marketing
Vodafone’s global strategy includes information, video, m-commerce and other data services. Gradually Vodafone started facing competition and challenges by newcomers in the industry. In 2000/2001 the mobile services industry was one of the fastest growing
12 pages (3000 words) Essay
Marketing services
There are over 500000 current offers on Ricardo.ch. The site has a trade turnover of approximately 600M Swiss Francs (Ricardo.ch, 2010). The firm operates on a B2C e-commerce model where businesses sell to individual shoppers. The platform
4 pages (1000 words) Essay
Marketing Environment
From a marketer’s viewpoint, management of the process of exchange between customers and a firm is of highest priority; however, business cannot neglect the varying influence of external and internal factors surrounding the
7 pages (1750 words) Essay
Services Marketing
mers to shop more reliably, use a more prominent offer of wallet, and feel good when having an experience of shopping, helping pull in purchasers to recognizable brands notwithstanding an aggressive environment. To comprehend client loyalty one must understand that there are
8 pages (2000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation